Search Engine Optimization Specialist monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
GENERAL DESCRIPTION:
As a Search Engine Advertising Manager, you will work together with our Online Marketing and be responsible for digital offsite and SEA campaigns to attract new customers and increase sales. Additionally, you will be responsible for developing, implementing, and optimizing online advertising campaigns across various search engine platforms such as Google Ads, Bing Ads, and others. Your primary goal will be to drive targeted traffic, increase brand visibility, and achieve conversion objectives through effective paid search strategies.
RESPONSIBILITIES:
Development, implementation and analysis of paid advertising campaigns for one or more product categories with the aim of increasing sales and acquiring new products
Conduct thorough market research to identify key trends, customer behaviors, and competitor strategies to inform campaign development and optimization.
Content Creation for Paid Advertising Campaigns
Creation of advertising campaigns in different advertising networks (such as AdWords, Bing Ads or Facebook Ads)
Collaborate with the marketing team to align paid advertising campaigns with broader marketing initiatives, ensuring consistent messaging and brand positioning across channels.
Test and iterate on various campaign elements including ad copy, targeting parameters, bidding strategies, and landing page designs to continuously improve campaign performance.
Monitor and optimize online campaigns with a focus on SEA and marketplaces
Identify and explore new opportunities for expansion and growth, such as emerging advertising platforms, partnerships, or innovative campaign strategies.
REQUIREMENTS:
Bachelors degree in Marketing, Advertising, Business, or related field
Several years of in-depth professional experience in online marketing with a focus on paid advertising
Proven experience managing paid search campaigns, preferably in an agency or corporate setting.
Excellent knowledge of all common advertising platforms (Google, Bing, Facebook, Linkedin) and SEA-relevant tools and technologies (e.g. Google AdWords, multi-channel tools, Google Analytics, Microsoft Advertising)
Experience in calculating, executing and evaluating marketing campaigns
Interest in technical products and a keen sense of digital trends
Ability to work in a team, analytical and communication skills as well as a structured and goal-oriented way of working
BENEFITS:
Competitive base salary with ongoing growth opportunities
Complete benefits package:
Co. paid HSA Medical plan
Co. paid Dental
Co. paid Life
Supplemental Life Insurance
Vision Insurance
Short and Long Term Disability Insurance
Retirement with Company contributions
20 Paid Time Off days per year, plus 9 holidays
Subsidized lunch on-site
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