Search Engine Optimization Specialist monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Position: Paid Search Engine Marketing (SEM), Strategist
Company: Mediassociates, 75 Glen Road, Sandy Hook, CT 06482
Overview: Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. We are seeking a Senior Strategist, Paid Search who will play an important role in our future growth plans.
Job Description:
The ideal candidate for our Paid Search Engine Marketing, Strategist position is passionate about digital media, specifically Search Engine Marketing (SEM). This candidate is a self-starter, go-getter, and always looking to grow professionally and proactively share knowledge with team members. The candidate has proven experience managing complex digital campaigns from inception, implementation, and ongoing management to exceed client set goals/KPIs. Ability to work under pressure while having multiple responsibilities and tight deadlines is essential. Staying up-to-date in the latest Paid Search digital technologies, techniques, trends and best practices will contribute to your overall success. Attention to detail is a must.
Job Responsibilities:
Skills & Experience:
Our office is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.
Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.