Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
In this role, the Search Engine Marketing (SEM) Specialist is responsible for the creation and execution of search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their Customers. This individual works strategically with Teammates & Customers, partners cross-departmentally, and communicates with TopSpot Customers directly in their role.
This is a hybrid role in Houston, TX with remote options in Texas (outside of Houston) upon approval.
Essential Functions
Qualifications
Not Required, but a plus: