Search Engine Marketing Specialist jobs in Springfield, MA

Join Our Team: At No Joke Marketing Agency, we’re not just about delivering top-tier marketing solutions; we're about creating unparalleled results that speak volumes. In a digital age where every click is a potential lead, we're looking for a visionary Senior Email Marketing Specialist who can transform the mundane into the extraordinary. If you're passionate about turning prospects into loyal customers and have a knack for crafting compelling email campaigns that resonate, we want you on our team. 

What You'll Do: 

Strategize and Execute: Develop and implement innovative email marketing strategies that drive lead generation and customer retention, using data-driven insights to tailor campaigns that resonate with diverse audiences. 

Analyze and Optimize: Continuously analyze campaign performance, utilizing A/B testing and analytics to refine strategies and achieve maximum ROI. 

Content Creativity: Craft engaging, persuasive email content that captures the essence of our brand and compels action, ensuring consistency across all communications. 

List Management: Grow and segment email lists meticulously, optimizing campaigns for targeted demographics and behaviors. 

Collaboration and Leadership: Work closely with cross-functional teams to align email marketing strategies with overall business goals, mentoring junior team members and fostering a culture of innovation and excellence. 

Stay Ahead: Keep abreast of the latest email marketing trends and technologies, integrating new tools and practices to maintain our competitive edge. 

What We Offer: 

Attractive Salary: Competitive compensation that recognizes your expertise and impact. 

Unlimited Leave Policy: We trust our team to manage their time effectively, offering unlimited leave to foster a balanced and productive work-life integration. 

Personal Development Plan: Tailored growth opportunities, including workshops, courses, and conferences designed to enhance your skills and propel your career forward. 

Flexible Working Environment: Whether you prefer the buzz of the office or the quiet of your home, we offer flexible working arrangements that suit your lifestyle. 

Health and Wellness Benefits: Comprehensive health insurance, mental health support, and wellness initiatives to keep you at your best. 

Dynamic Team Culture: Join a vibrant team of go-getters, where your creativity can shine and your contributions truly matter. 

About You: 

Proven track record in email marketing with a focus on lead generation, preferably in a digital marketing agency. 

Exceptional copywriting and content creation skills, with an ability to engage and persuade diverse audiences. 

Strong analytical skills, proficient in using email marketing platforms and analytics tools to drive decisions. 

Innovative thinker with a passion for testing new strategies and pushing boundaries. 

Excellent communication and leadership abilities, capable of inspiring teams and driving projects to completion. 

Expertise in platforms like HubSpot, MailChimp, active campaigns, Go High Level (skill in any one of these platforms would be useful for us) 

Email automation 

Data segmentation, list management 

Data scrapping using tools like D7/Apollo 

Ability to work with email templates or make custom templates within email platform or basic level skills in HTML/CSS to design custom templates. 

GDPR and SPAM compliance: current practices awareness  

Well versed with split A/B testing 

Well versed in the dynamics of landing pages/lead magnets 

Ability to design and execute campaigns 

Delivery optimization 

Cross functional collaboration 

Content creation: Copywriting and visual designing 

KPI driven performance 

Provide a brief case study or two of successful email campaigns of the past with your subsequent results 

Ready to Make a Real Impact? At No Joke Marketing Agency, we're more than just a team; we're a family committed to excellence, innovation, and fun. If you're ready to take your email marketing career to the next level and make a tangible impact, we want to hear from you. Apply now and let's create something remarkable together. 

No Joke Marketing Agency is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

Join us, and let's redefine what's possible together!