Search Engine Marketing Specialist jobs in Spartanburg, SC

The American Dairy Goat Association, the most trusted dairy goat registry, was organized in 1904 to collect, record and preservethe pedigrees of dairy goats and to provide genetic, management and related services to dairy goat breeders.

The central purpose and role of the American Dairy Goat Association is defined as:

• To collect, record, and preserve the pedigrees of dairy goats by maintaining herd books and issuing certificates of registration and recordation of dairy goats;
• To provide management, genetic, and other related services to members and the dairy goat industry including the supervision and publication of official milk production records of dairy goats and issuing certificates of production; and
• The promotion and regulation of matters pertaining to the history, publicity, breeding, exhibition, and improvement of dairy goats.

2,000,000 Dairy Goats Registered / 20,000 Members / 1,200 ADGA Shows Annually /

120 Years Serving the Dairy Goat Industry

Job Overview:

We are seeking a highly skilled and motivated Communications & Marketing Specialist to join our team. As a Communications & Marketing Specialist, you will play a crucial role in developing and implementing effective communication strategies to enhance our brand image and engage with the dairy goat industry. This is an exciting opportunity for someone who is passionate about the dairy goat industry and interested in communicating information pertinent to the industry.

Experience and Skills Requirements

• Experience in writing for the Web, content management and internet research
• Experience with social networks and implementation of social media marketing
• Advanced HTML, CSS, and WordPress, & content management system (CMS) skills
• Strong writing, editing, and proofreading skills with focus on grammar and editorial writing.
• Demonstrate a thorough knowledge of standard writing practices necessary for Web content writers. Bachelor's degree programs in journalism, English and other mass communication and/or digital media disciplines are helpful but not required.
• Photography & videography skills, including editing.
• Candidate must have comprehensive dairy goat knowledge or other performance based livestock industry experience.

General Duties

• Develop company’s strategy to reach and attain new customers/members.
• Increase educational components of website; keep content fresh with updated news posts and articles.
• Respond to feedback for requested items, and drive traffic to company website and social media platforms.
• Responsible for writing and publishing Web content; maintaining and updating website/blogs; monitoring and responding to user-contributed website content (if allowed)
• Participate in social media efforts for the company.

Specific Responsibilities

• Writes and posts content online; maintains company Web pages and blog(s).
• Contributes to/updates the company’s social sites, such as Facebook, Twitter, LinkedIn, etc.
• Works with developers/IT staff to assess any technical challenges (technical troubleshooting) in displaying the content properly and effectively.
• Helps develop & document procedures to manage Web content.
• Moderates content as it is contributed to the website by external sources.
• Helps plan and implement social marketing campaigns for specific marketing goals.
• Monitors social media outlets and responds on topics related to company/industry.
• Keeps up to date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
• Creates & publishes company newsletters (internal or external).
• Prepares internal and external communications including announcements, press releases, quarterly reports, presentations, technical documentation, etc as needed.
• Manages Advertising Budget and Design ADGA promotional Advertisements for publications.
• Assists in the solicitation of bids for publication of printed matter or services.
• Creates new promotional/instructional materials/videos and keep ADGA pamphlets/ forms/videosupdated.
• Obtains copyrights and/or trademarks for ADGA’s protected materials.
• Prepares the online Annual Membership Directory.
• Invites new companies to advertise in the Directory and solicits renewals from former advertisers.
• May be required to travel to the ADGA National Show and/or ADGA Annual Convention.
• Other duties as assigned.

Routine writing tasks include the following:

• Research, write and edit web and intranet content from scratch and edit contributions from other sources.
• Write web content based on material supplied by ADGA.
• Edit print documents for publication online.
• Edit web pages for on-screen readability.
• Proofread final draft of web pages.
• Test and edit forms for usability.
• Evaluate website for strategy, readability, legibility, findability, usability, interactivity and credibility.
• Optimize web pages for search engines.

Qualifications

• 3 to 5 years of marketing experience
• Bachelor's degree in marketing, communications, advertising, journalism, or related field
• Outstanding written and oral communication skills
• Advanced Microsoft Office 365 Suite, HTML, WordPress, CSS, and Content Management Systems (CMS) skills
• Ability to work independently or with minimal supervision.
• Work in an overall team environment with a sense of responsibility for the success, development, and improvement of the association.
• Strong organizational sills with the ability to manage multiple projects simultaneously.
• Candidate must have comprehensive dairy goat knowledge or other performance based livestock industry experience.

Note: This job description is intended to provide a general overview of the position. It is not an exhaustive list of all responsibilities, duties, qualifications, or requirements associated with the job.

Job Type: Full-time

Pay: $48,947.00 - $53,607.00 per year

Benefits:

• Health insurance
• Paid time off
• Retirement plan

Schedule:

• Monday to Friday
• Weekends as needed

Application Question(s):

• Please provide a description of your comprehensive dairy goat knowledge or other performance based livestock industry experience.

Work Location: In person