Search Engine Marketing Specialist jobs in Salt Lake City, UT

Location : Irvine, CA - Remote Option - May require occasional travel if located outside of Los Angeles / Orange County area

Top Skills, Experience and Education Required

• Bachelor’s degree in Marketing Business or related field
• 4 years of experience in Paid Search Campaign management
• Deeply versed in planning, buying, and optimizing in Search platforms
• Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager, Excel and Power Point

Job Description

Client’s Digital Media Optimization Team is looking for individual who will oversee the Paid search accounts managed by our agency partners .

The Paid Search Specialist is a hands-on SEM expert that will be responsible for analyzing data and developing strategic optimizations and recommendations within Paid Search platforms .

In this role, you use your expertise to help Client increase overall revenue and ROI of paid advertising.

Primary Responsibilities

• Act as Paid Search subject matter expert by driving continued innovation and industry best practices for Client brands
• Monitor and analyze campaign performance, provide insights and strategic recommendations based on campaign results
• Perform ongoing paid keyword discovery, expansion and provide optimization opportunities
• Monitor bid adjustments and optimal spend across different channels and keywords.
• Prepare monthly reports, identify issues and provide insights and recommendations to enhance Paid Search tactics
• Build and maintain strong external relationships with agency partners, vendors and internal cross functional teams
• Stay current on industry updates, tools, trends and findings. Incorporate those learnings and new opportunities where possible.

Essential Skills and Qualifications

• Deeply versed in planning, buying, and optimizing in Search platforms
• Ability to prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager
• Strong analytical skills with an ability to derive actionable insights from data.
• Pharma or healthcare experience is a plus
• Google Ads and SA360 certification
• Intermediate knowledge of MS Office (Word, Excel and PowerPoint)

Last updated : 2024-04-23