Search Engine Marketing Specialist jobs in Rhode Island

GENERAL DESCRIPTION:

As a Search Engine Advertising Manager, you will work together with our Online Marketing and be responsible for digital offsite and SEA campaigns to attract new customers and increase sales. Additionally, you will be responsible for developing, implementing, and optimizing online advertising campaigns across various search engine platforms such as Google Ads, Bing Ads, and others. Your primary goal will be to drive targeted traffic, increase brand visibility, and achieve conversion objectives through effective paid search strategies.

RESPONSIBILITIES:

• Development, implementation and analysis of paid advertising campaigns for one or more product categories with the aim of increasing sales and acquiring new products

• Conduct thorough market research to identify key trends, customer behaviors, and competitor strategies to inform campaign development and optimization.

• Content Creation for Paid Advertising Campaigns

• Creation of advertising campaigns in different advertising networks (such as AdWords, Bing Ads or Facebook Ads)

• Collaborate with the marketing team to align paid advertising campaigns with broader marketing initiatives, ensuring consistent messaging and brand positioning across channels.

• Test and iterate on various campaign elements including ad copy, targeting parameters, bidding strategies, and landing page designs to continuously improve campaign performance.

• Monitor and optimize online campaigns with a focus on SEA and marketplaces

• Identify and explore new opportunities for expansion and growth, such as emerging advertising platforms, partnerships, or innovative campaign strategies.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Advertising, Business, or related field

• Several years of in-depth professional experience in online marketing with a focus on paid advertising

• Proven experience managing paid search campaigns, preferably in an agency or corporate setting.

• Excellent knowledge of all common advertising platforms (Google, Bing, Facebook, Linkedin) and SEA-relevant tools and technologies (e.g. Google AdWords, multi-channel tools, Google Analytics, Microsoft Advertising)

• Experience in calculating, executing and evaluating marketing campaigns

• Interest in technical products and a keen sense of digital trends

• Ability to work in a team, analytical and communication skills as well as a structured and goal-oriented way of working

BENEFITS:

• Competitive base salary with ongoing growth opportunities

• Complete benefits package:

  • Co. paid HSA Medical plan

  • Co. paid Dental

  • Co. paid Life

  • Supplemental Life Insurance

  • Vision Insurance

  • Short and Long Term Disability Insurance

  • Retirement with Company contributions

• 20 Paid Time Off days per year, plus 9 holidays

• Subsidized lunch on-site

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