Search Engine Marketing Specialist jobs in Portland, OR

Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)

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Paid search specialist
  • Brafton
  • Portland, OR FULL_TIME
  • This is a remote position and is open to candidates anywhere in the United States.

    JOB SUMMARY The Paid Search Specialist works with Brafton's Manager of Paid Search to create, polish, and execute successful PPC campaigns for our clients.

    He or she is an independent contributor who is comfortable launching, managing and optimizing campaigns.

    The Paid Search Specialist has experience and expertise concerning every aspect of successful paid search efforts, including :

    • Account, campaign and ad group set up
    • Conversion tracking
    • Ad copy creation
    • Keyword research and selection
    • Budget management
    • Report creation and presentation

    REPORTING This role is within Brafton's Paid Search team and reports into the Manager of Paid Search.

    ESSENTIAL JOB FUNCTIONS

    • Research and create PPC campaigns :
    • Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
    • Advise on monthly campaign spend levels with the client's budget and goals in mind.
    • Create and / or revise ad copy and messaging.
    • Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented.
    • Create and present compelling paid search proposals / audits.
    • Successfully execute planned campaigns - optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use.
    • Report on your results internally and externally in a clear, compelling fashion.
    • Collaborate closely with the account’s internal stakeholders and client contacts.
    • Understand PPC best practices and provide insight through client deliverables.
    • Reliable management and reporting of monthly assigned PPC work.

    KEY SUCCESS FACTORS

    • Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking and ROI based digital ad campaigns.
    • Demonstrated ability to successfully manage PPC campaigns for B2B / B2C clients.
    • Excellent client-facing communication skills (via phone, email, and video call).
    • The ability to craft a compelling proposal.
    • The ability to create clear reports with riveting ROI narrative.
    • Strong interdepartmental and interpersonal skills.
    • The ability to work at a computer during standard working hours.
    • Meet scheduled and proposed deadlines.
    • The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.).

    SKILLS & REQUIREMENTS : (Required for external job postings)

    • Bachelor’s degree preferred.
    • Minimum two years of relevant work experience
    • Excellent written and verbal communication skills
    • Expert knowledge with the following technologies / software / programs / processes :
    • Google : Ads, Keyword Planner Tool, Search Console, Analytics, gMail
    • Basic Knowledge in or experience with similar tools such as : SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.
    • Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments.
    • Ability to adapt to new software and changes in the paid environment quickly
    • Ability to meet deadlines within a fast-paced marketing Agency environment

    TIME BREAKOUT :

    • 20 percent client communication
    • 20 percent internal communication
    • 40 percent execution / production
    • 10 percent reporting
    • 10 percent miscellaneous

    To learn more about Brafton, CHECK US OUT HERE

    Benefits Include : Health, Dental, Vision, Colonial Life, 401k with Match, Paid Time Off, remote work perks and more!

    EQUAL OPPORTUNITY E-VERIFY : Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

    This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.

    Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Brafton (i.

    e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

    Last updated : 2024-02-27

  • 27 Days Ago

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Quality Assurance Specialist I
  • Direct Marketing Solutions, Inc
  • Portland, OR FULL_TIME
  • Direct Marketing Solutions is looking for a Quality Assurance Specialist I to join our team. Wherever you may be in your career, DMS could be the place for you!! Summary: The Quality Assurance Special...
  • 1 Month Ago

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Product Specialist
  • Redhill Search, LLC
  • Oswego, OR FULL_TIME
  • Product Specialist, Position Summary: Our Client is an industry leader providing a full suite of risk and compliance software products that make a positive impact in the world. We have exciting plans ...
  • 19 Days Ago

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Front-End Engineer (Intermediate)
  • Engine Digital
  • Vancouver, WA FULL_TIME
  • Intermediate Front-End Engineer Wanted We’re a team of strategists, designers, engineers, and producers, driven by a shared mission to create innovative digital products, services, and experiences tha...
  • 25 Days Ago

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Front-End Engineer (Senior)
  • Engine Digital
  • Vancouver, WA FULL_TIME
  • Senior Front-End Engineer Wanted We’re a team of strategists, designers, engineers, and producers, driven by a shared mission to create innovative digital products, services, and experiences that help...
  • 25 Days Ago

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Experience Designer (Intermediate)
  • Engine Digital
  • Vancouver, WA FULL_TIME
  • Intermediate Experience Designer Wanted We’re a team of strategists, designers, engineers, and producers, driven by a shared mission to create innovative digital products, services, and experiences th...
  • 25 Days Ago

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0 Search Engine Marketing Specialist jobs found in Portland, OR area

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Staff - Director Registered Nurse (RN) - Hospice - $100K-135K per year
  • PRN Healthcare
  • Portland, OR
  • Core Medical-Perm is seeking a Registered Nurse (RN) Hospice Director for a nursing job in Portland, Oregon. Job Descrip...
  • 3/29/2024 12:00:00 AM

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Staff - Registered Nurse (RN) - Hospice - $75K-113K per year
  • PRN Healthcare
  • Portland, OR
  • Core Medical-Perm is seeking a Registered Nurse (RN) Hospice for a nursing job in Portland, Oregon. Job Description & Re...
  • 3/29/2024 12:00:00 AM

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Sports Event Sales - Account Executive
  • International Sports Management, Inc.
  • Portland, OR
  • Job Description Job Description Attn: Recent Grads (and College Athletes), & Early Career Women and Men – located IN Por...
  • 3/29/2024 12:00:00 AM

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Commercial Framing Foreman in the Dakotas.
  • Sands Wall Systems
  • Portland, OR
  • Job Description Job Description Looking for Leaders!!! Are you ready to take your skills, talents, and experience to the...
  • 3/29/2024 12:00:00 AM

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Digital Marketing Specialist (Google/Meta) - Remote
  • SYVO
  • Portland, OR
  • Join our team at SYVO, a leader in revolutionizing the retail industry through best-in-class, mobile-friendly website de...
  • 3/28/2024 12:00:00 AM

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Venue Brand Manager
  • Live Nation Entertainment, Inc.
  • Portland, OR
  • Job Summary: WHO ARE WE? Live Nation Entertainment is the world's leading live entertainment company, comprised of globa...
  • 3/27/2024 12:00:00 AM

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Marketing Campaign Manager
  • dataPARC
  • Washougal, WA
  • ABOUT dataPARC At dataPARC, we don’t just make software – we make manufacturers’ lives easier by getting information to ...
  • 3/26/2024 12:00:00 AM

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Paid Marketing Associate (West-Coast Remote Eligible)
  • Hanna Andersson
  • Portland, OR
  • We are the champions of childhood Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our ...
  • 3/25/2024 12:00:00 AM

Portland is the largest and most populous city in the U.S. state of Oregon and the seat of Multnomah County. It is a major port in the Willamette Valley region of the Pacific Northwest, at the confluence of the Willamette and Columbia rivers. As of 2017, Portland had an estimated population of 647,805, making it the 26th-largest city in the United States, and the second-most populous in the Pacific Northwest (after Seattle). Approximately 2.4 million people live in the Portland metropolitan statistical area (MSA), making it the 25th most populous MSA in the United States. Its Combined Statist...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Search Engine Marketing Specialist jobs
$91,691 to $125,724
Portland, Oregon area prices
were up 3.9% from a year ago

Search Engine Marketing Specialist in Portsmouth, OH
One to three years of experience in online marketing is preferred, as is a proficiency in CSS, HTML, and other common programming languages.
December 07, 2019
Search Engine Marketing Specialist in Frankfort, KY
Perhaps you are well-suited to become a search engine marketing specialist or another similar career.
November 30, 2019
Search Engine Marketing Specialist in Duluth, MN
Search engine marketing specialists help businesses increase their rankings on search engines like Yahoo, Google, or Bing.
January 31, 2020