Search Engine Marketing Specialist jobs in Ohio

About the Agency

Orchard is a full-service digital experience agency that seamlessly blends the ambition and intuition of digital natives with the acumen of proven brand and advertising experts. Grounded in data analytics, we lead our clients by employing robust digital experiences, marketing and measurement programs that drive business results. We exist to help our clients to go beyond themselves. To grow beyond. Everything we think and do is about creating measurable commercial impact. At Orchard, we are eternal students of human insight and our clients’ businesses. We are, in a phrase: outcome obsessed.

GREAT TALENT, FIRST & FOREMOST.

Orchard’s team of talent is diverse in their backgrounds and expertise, and we’re always looking for awesome people. In short, we’re looking for people who live both personally and professionally by the maxim of “be interested and be interesting!”

Job Description

SENIOR SEARCH SPECIALIST

A Senior Search Specialist at Orchard is passionate for all things digital and is responsible for the management and implementation of paid search marketing activities. This includes building, launching, and continuously monitoring/ optimizing campaigns within the Google Ads and/or Microsoft Ads platform.

 The agency utilizes a multitude of software including but not limited to: Google Ads, Microsoft Ads, Google Analytics, Google Data Studio, Google Tag Manager and more. 

RESPONSIBILITIES

• Create, launch, and continuously monitor/ optimize Google, Microsoft, and other paid search ad campaignes in-platformto client dirven KPIs such as CPL, ROAS, etc. 
• Lead client and campaign media optimizations, tests, and launch initiatives
• Write and implement paid search ad copy
• Lead budget pacing and optimization implementation; conduct digital media budget forescasting for planning purposes
• Conduct keyword research and competitor gap analysis
• Assist in creating best practices and developing process docuements
• Manage and maintain digital media spend for multiple clients to ensure each campaign meets the desired performance metrics
• Extract campaign data, generate monthly client reports, quarterly reports, and larger ad-hoc reports, interpret and analyze results
• Maintain paid search and online marketing knowledge through constant self-education

REQUIREMENTS

• Bachelor of Business or Bachelor of Science in Marketing, and/or other related degrees
• 4 years of paid search experience including strategy development and execution across campaign initiatives including: Search, Display, Video (You Tube), Performance MAX, Demand Gen, etc.
• Understanding of Digital Marketing landscape and multi-channel tactics (Search, Display, Video, Social Media)
• Working knowledge of Google Analytics
• Experience with search marketing tools such as SEMRUSH
• Google Ads and/ or Microsoft Ads Certified
• Ability to quickly learn new technology platforms
• Proficient in Microsoft Office software including Excel, Word, PowerPoint
• Agency experience desired

KEY TRAITS

• High-performer, strong work ethic with ability to take initiative 
• Possess attention to detail and excellent to follow-through skills 
• Self-starter, proactive thinker, and problem solver 
• Highly organized with the ability to juggle multiple projects at once and meet deadlines
• Sound analytical skills
• Excellent interpersonal skills and be able to create a rapport with all people across departments
• Ability to problem solve, self-motivated and ability to multi-task
• Excellent written and verbal communication skills
• Excellent time-management and organizational skills