Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
SEARCH MARKETING | ANALYST
Our ideal Search Marketing Analyst is someone who has an interest in learning more about everything web by using Google Analytics and other avenues to find this information. You will be responsible for analyzing and making necessary suggestions/changes to our online sites. In this position you will currently be learning the different components of web marketing and analyzing this information as well as implementing what you learn through our guidelines.
Our company thrives in a fast-paced technology world, which requires change on a consistent basis. This job represents an exciting opportunity to work on new, innovative technologies in a growing technology company. In addition, you will represent Triton Commerce in a professional manner that coincides with Triton Commerce mission and values at all times.
POSITION | RESPONSIBILITIES
This position will be responsible for the following activities including, but not limited to:
Experience:
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- Proven experience in marketing analytics or a similar role
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Proficiency in data analysis tools such as SAS, Tableau, Google Analytics, or SPSS
- Knowledge of web analytics tools and digital marketing platforms
- Familiarity with market research techniques and methodologies
- Excellent communication skills with the ability to present complex data in a clear and concise manner
PERSONAL | CHARACTERISTICS
Job Type: Full-time
Pay: From $45,000.00 per year
Benefits:
Schedule:
Work Location: In person