Search Engine Marketing Specialist jobs in Michigan
Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Recently Added Search Engine Marketing Specialist jobs
Digital Marketing Specialist
- Güd Marketing, Inc.
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Lansing, MI
FULL_TIME
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Position Title: DIGITAL MEDIA SPECIALISTCompensation: $40,000-$45,000FSLA/Position Type: Exempt (Full time)Reports To: Media Manager
- Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
Position Description:The digital marketing specialist will drive digital and social media marketing efforts for all client work. The person in this position will serve as an expert in digital and social media strategies, striving to optimize lead generation, nurturing and conversion through various digital and social media campaigns. This position reports to the media manager and is responsible for integrating digital and social media marketing with all marketing/advertising, public relations/outreach, traditional media and grassroots marketing initiatives.Essential Responsibilities & Duties:- Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
- Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
- Work with the development team to strategize and recommend best practices and user-flow strategies.
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
- Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
- Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
- Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
- Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
- Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
- Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Essential Skills Necessary:- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Demonstrable experience thriving in a fast-paced, deadline-oriented environment
- Public speaking and presentation experience preferred
- Broad interest in marketing and advertising
- Willingness to take initiative and work hard
- Ability to work successfully with diverse teammates and people with different work styles
- Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
Education & Professional Experience:- Bachelor’s degree in marketing or a related field
- Strong written and verbal communication skills
- Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
- Working knowledge in setting up and optimizing Google Ads campaigns
- Working knowledge in social media ad campaigns for business pages
About Güd MarketingGüd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to applyGüd Marketing Equal Employment Opportunity (EEO) Statement:Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation, or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training. - Just Posted
Paid Search Specialist - Remote
- TWO MEN AND A TRUCK®
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Remote in Lansing, MI
FULL_TIME
- Hiring Immediately! Remote Opportunity! Come join TWO MEN AND A TRUCK® at our Home Office! We're the moving company who moves people forward, both personally and professionally. If you enjoy using you...
- 19 Days Ago
Engine Calibration- Technical Specialist
- LER TechForce
-
Auburn, MI
FULL_TIME
- What you will be doing: As an Engine Calibration Engineer, you will primarily be responsible for conducting vehicle based evaluations and calibration of engines. Your responsibilities will include sup...
- 9 Days Ago
Test Specialist, Engine and Hybrid Powertrains
- FEV North America
-
Auburn, MI
FULL_TIME
- FEV is a global engineering consultancy providing services within the complete mobility space, including the passenger car and heavy-duty commercial industry. If you are interested in joining a team o...
- 1 Month Ago
Enrollment Specialist
- HDR Marketing LLC
-
Southfield, MI
PART_TIME,FULL_TIME
- Please Read before applying Company Description-HDR Marketing LLC is a company dedicated to growth and expansion, embodying the values of hard work, determination, and repetition. Connect with us on h...
- 1 Month Ago
Wireless Sales Specialist
- Allstar Direct Marketing, Inc.
-
Grand Rapids, MI
FULL_TIME
- Allstar Direct Marketing specialize in brand management and proudly represent some of the nation's biggest names in consumer electronics and wireless services. In this role, you will be expected to pe...
- 17 Days Ago
Search Engine Marketing Specialist jobs at Popular Companies
SEO and Paid SEM Expert
- FlexPro Meals
-
Tampa, FL
- We are seeking a SEO and Search Engine Marketing Expert to play a key role in our marketing team by assisting our Market...
- 4/22/2024 12:00:00 AM
Paid Search Specialist
- Planet Interactive
-
Irvine, CA
- Planet Interactive is seeking a Paid Search Specialist to join one of our well-known global pharmaceutical clients. Pay ...
- 4/21/2024 12:00:00 AM
Paid Search Specialist-----Remote
- Us Tech Solutions
-
Washington, DC
- Location: Irvine, CA - Remote Option - May require occasional travel if located outside of Los Angeles/Orange County are...
- 4/21/2024 12:00:00 AM
Paid Search Specialist-----Remote
- Us Tech Solutions
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Atlanta, GA
- Location: Irvine, CA - Remote Option - May require occasional travel if located outside of Los Angeles/Orange County are...
- 4/21/2024 12:00:00 AM
Paid Search Specialist-----Remote
- Us Tech Solutions
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Minneapolis, MN
- Location: Irvine, CA - Remote Option - May require occasional travel if located outside of Los Angeles/Orange County are...
- 4/21/2024 12:00:00 AM
Paid Search Specialist-----Remote
- Us Tech Solutions
-
Charlotte, NC
- Location: Irvine, CA - Remote Option - May require occasional travel if located outside of Los Angeles/Orange County are...
- 4/21/2024 12:00:00 AM
SEO and Paid SEM Expert
- Flexpro Meals
-
Tampa, FL
- We are seeking a SEO and Search Engine Marketing Expert to play a key role in our marketing team by assisting our Market...
- 4/20/2024 12:00:00 AM
Paid Search Specialist
- Planet Interactive
-
Irvine, CA
- Planet Interactive is seeking a Paid Search Specialist to join one of our well-known global pharmaceutical clients. Pay ...
- 4/19/2024 12:00:00 AM
About Michigan
Michigan consists of two peninsulas that lie between 82°30' to about 90°30' west longitude, and are separated by the Straits of Mackinac. The 45th parallel north runs through the state—marked by highway signs and the Polar-Equator Trail—along a line including Mission Point Light near Traverse City, the towns of Gaylord and Alpena in the Lower Peninsula and Menominee in the Upper Peninsula. With the exception of two small areas that are drained by the Mississippi River by way of the Wisconsin River in the Upper Peninsula and by way of the Kankakee-Illinois River in the Lower Peninsula, Michigan...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Search Engine Marketing Specialist jobs
$87,095 to $119,424
Most Popular Cities in Michigan for Search Engine Marketing Specialist Jobs
What does a Search Engine Marketing Specialist do?
Search Engine Marketing Specialist in Hopkinsville, KY
ASA College is hiring a technically proficient and action-oriented Search Engine Marketing Specialist to join our growing in-house marketing team.
January 04, 2020
Search Engine Marketing Specialist in Elyria, OH
We’re looking for our next Senior Search Engine Marketing Specialist.
November 29, 2019
Search Engine Marketing Specialist in Green Bay, WI
Please put “Search Engine Marketing Specialist” in the subject line.
December 08, 2019