Search Engine Marketing Specialist jobs in Logan, UT

About Us: At Kimberbell, our passion is helping people “Experience the joy of creativity”© by providing superior machine embroidery experiences. Kimberbell was established in 2009 in beautiful Logan, Utah, located in the Cache Valley of Northern Utah. We produce machine embroidery designs, project materials, project books, subscription boxes, and events.

Job Title: Marketing Specialist

Department: ME Time Marketing

Job Summary: As a Marketing Specialist in ME Time, you'll be instrumental in implementing and refining marketing strategies aimed at enhancing brand visibility, customer engagement, and revenue generation. Your role will involve conducting thorough market research, crafting compelling campaigns, managing various marketing channels, and analyzing campaign performance metrics to optimize outcomes. Collaborating closely with cross-functional teams, you'll ensure cohesive messaging and alignment with business objectives. Your innovative thinking and analytical prowess will be key in driving the success of Kimberbell's marketing efforts, staying ahead of industry trends, and delivering meaningful impact to the company's growth trajectory.

‘Day in the life’: A typical day as a Marketing Specialist at Kimberbell involves a dynamic mix of activities. You might start by analyzing campaign metrics from recent promotions, identifying areas for improvement. After a team meeting to discuss upcoming projects, you dive into crafting social media posts and email newsletters to engage with customers. Midday, you collaborate with the design team to finalize artwork for an upcoming product launch, ensuring it aligns with the brand's vision. In the afternoon, you conduct market research to stay updated on industry trends and competitor strategies. You also devote time to developing, executing, and tracking omni-channel marketing campaigns, ensuring consistency across all touchpoints. Additionally, you write copy for various channels including emails, blog posts, and product descriptions to captivate the audience. Managing ME Time's influencer program is also part of your responsibilities, nurturing relationships and maximizing the program's impact. Throughout the day, you collaborate with other team members on content creation and reviews, ensuring alignment with brand guidelines and objectives. Each day offers new challenges and opportunities to contribute to Kimberbell's marketing success.