Search Engine Marketing Specialist jobs in Laramie, WY

The University of Wyoming invites diverse applicants to consider our employment opportunities.  We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives. 

JOB TITLE:   

Marketing & Communication Specialist - University Store  

JOB PURPOSE:

The Marketing and Communication Specialist for the University Store plays a pivotal role in enhancing the store's brand image and driving engagement within the university community. Responsible for developing and executing promotional strategies, this specialist creates campaigns tailored to student, faculty, staff, and alumni audiences through various channels such as social media, email newsletters, and campus events. By conducting market research, creating compelling content, and collaborating with internal and external stakeholders, they ensure that marketing efforts align with institutional goals and resonate with the target audience. Through ongoing analysis of key metrics, they continuously optimize strategies to maximize the store's impact and drive measurable results regarding foot traffic, sales, and customer satisfaction.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and execute marketing/promotional/event activities that meet overall objectives.  Collaborate in developing a 12-month marketing calendar and act to ensure activities are implemented promptly and effectively.
• Establish and maintain consistent branding efforts and advise area director(s).
• Direct the production and/or design of graphics for promotional materials to maintain consistency in theme and focus.
• Examine, revise, and execute website and e-commerce strategies to improve sales and communication with the customer. Coordinate marketing/promotional and sales efforts through the website. Work with third-party vendor(s) in the development and maintenance of websites.
• Direct, execute, and maintain all online social media activities consistent with established or new communication strategies.
• Hire, train, and provide supervision to the web coordinator and marketing support/student staff.
• Manage and monitor designated budgets.
• Study the organization's objectives, promotional policies, or needs to develop strategies that will influence brand awareness and/or direct sales.
• Establish or maintain cooperative relationships with student groups, representatives of stakeholders, community, employees, public interest groups, and news and other media.
• Identify trends or key group interests or concerns and provide advice on staying current with techniques and approaches.
• Provide a website strategy and plan content updates regularly for the external college website and internal communication.
• Provide direction and assistance on the most appropriate way to present information and ways to engage the audience. Write news releases and coordinate photo opportunities.
• Coordinate special events to promote relations with students, alumni, retirees, and various stakeholders.
• Represent the University Store in committees, resources fairs, and events.
• Review all donation requests and approve as appropriate or under management direction.

SUPPLEMENTAL FUNCTIONS:

• Perform miscellaneous job-related duties as assigned.
• Attend and participate in training and other professional development activities.
• Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

COMPETENCIES:

• Attention to Detail
• Technical/Professional Knowledge
• Formal Presentation Skills
• Strategic Planning
• Quality Orientation
• Analysis/Problem Identification 

REMOTE WORK ELIGIBILITY: 

This position provides vital support to campus customers and requires the successful candidate be available to work on campus.

MINIMUM QUALIFICATIONS:  

Education:  Bachelor's degree, preferably in Business, Marketing, Communication or related focus OR equivalency of education and applicable work experience

Experience:  At least 4 years work-related experience

DESIRED QUALIFICATIONS:  

• 2 years of marketing experience
• Experience with designing, producing, and managing an annual marketing and communications plan
• Experience developing and executing integrated digital and social media campaigns
• Critical thinking skills and highly adaptive and organized
• Strategic planning skills
• Experience leading marketing and communications in higher education, private industry, or non-profits
• Experience working with senior leaders and across diverse functional areas
• Ability to make proactive recommendations to leadership based on available data
• Exceptional writing and verbal communication skills
• Ability to troubleshoot, problem solve, prioritize, and evaluate next steps
• Ability to work well under pressure with multiple and changing deadlines
• Knowledge of social media channels and trends
• Enthusiastic and positive demeanor

REQUIRED MATERIALS:  

Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references.  

HIRING STATEMENT:  

UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.   

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please call 307-766-2377 or email jobapps@uwyo.edu.

ABOUT LARAMIE:

The University of Wyoming is located in Laramie, a town of 30,000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university, helping to make it a leader in academics, research and outreach. The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university.

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range, a bustling group of metropolitan cities including Denver, Boulder, and Fort Collins. This beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/