Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Job Title: Search Engine Marketing (SEM) Associate
Reports to: Paid Media Manager
Job Overview
We’re seeking a smart and dynamic professional to join our growing team as a Search Engine Marketing (SEM) Associate. As an SEM Associate, you will serve as a vital link bridging the gap between Paid Advertising (PPC) and Organic Search Engine Optimization (SEO), executing strategies tailored to the unique needs of our clients. This role formally reports to the Paid Team Manager while remaining strategically positioned between the Paid and SEO teams. The main goal is to serve an ever growing list of clients executing both Paid Search (PPC) and Organic Search Engine Optimization (SEO) campaigns. The ideal candidate will be able to identify opportunities to increase client success by combining strategies and data from both lines of work.
The SEM Associate will collaborate closely with the Paid Advertising & SEO teams at RyTech to develop and implement comprehensive search marketing strategies. Key responsibilities include:
This position can be based out of our Milwaukee or Chicago locations.
About Working at RyTech
Based in the great cities of Chicago and Milwaukee, RyTech is an innovative full-service digital marketing agency. We work tirelessly to delight our clients in a wide-range of industries from all over the world. Joining RyTech will provide you the autonomy and flexibility to be part of a growing and profitable company. We’re a young but experienced team who knows how to work hard but also have fun. We focus on maintaining an exceptional work/life balance, embrace trying new things and hold firm to providing our clients with the best possible experience no matter the industry.
Responsibilities & Duties:
Experience & Qualifications
Compensation & Benefits
Inclusivity is fundamental to our organization and we are committed to conscious inclusion. We believe in the potential of everyone; regardless of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.