Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Description
The Valor Oil Marketing and Design Specialist will use their skills to leave a lasting impression on our customers and communities. They will create experiences to remind people of the products we sell and, the benefits we offer to our communities. Do you enjoy a FAMILY atmosphere? Working with people who have INTEGRITY? How about a company who displays both of those traits while being PROFITABLE and SAFE for over 55 years? If your answer was yes, then our FIPS lifestyle is what you are looking for. Come join a FAMILY who will allow your creative juices to flow!
RESPONSIBILITIES
1. All marketing and graphical design for “Valor” branded items. Including but not limited to:
a. Designing brochures and marketing materials for Lubes and Fuels for C&I and Dealer Operations.
b. Designing and ordering business cards for the Valor side
c. Designing and maintaining graphics for the Valor fleets
d. Image and Video marketing for C&I and Dealer divisions.
e. Involvement in sales meetings for both divisions.
f. Website management
2. Manage graphics distribution request – Anytime a graphic is needed by a supplier/non-profit etc they would provide the correct formats to ensure consistency.
3. Administrative responsibility for Valor with state associations and chambers.
a. Ensure our annual registrations with chambers on a state and city level.
b. Ensure our annual registrations with state fuel associations.
4. Culture committee involvement – The Valor Brand Manager would be involved with Valor’s Culture Committee. The committee that helps breed the culture in our organization.
5. Oversight of Valor’s Charitable Contributions which is managed by the Culture Committee.
6. Provide assistance for HOP Shops
Requirements
Beneficial experience
1. Experience with adobe products. (photoshop, indesign, etc)
2. Experience with video editing products.
3. Experience ordering embroidered products.
4. Ability to negotiate with vendors.
5. Administering mass marketing campaigns
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