Search Engine Marketing Specialist jobs in Casper, WY

Job Title: Part-Time Email Marketing Lead

Location: Remote, however applicant must be located in one of the following states: WA, WI, WY, OH, IN, IL, FL

About Us: We are a fast-growing E-Learning company founded in Kirkland Washington in 2012. Boom provides a platform for self-graded, self-paced, and gamified lessons that kids love, saving teachers time so they can focus on the teaching they love.

Boom is an equal opportunity employer. We are a woman-led small business in the education technology sector. We are committed to creating a workplace that reflects the diversity and inclusiveness of the students who benefit from our product. We’re passionate about education and serving our customers.

Boom Cards are trusted by more than 2.2 million educators!

We are a 100% remote company.

Responsibilities:

• Email Campaign Management: Lead the development, execution, and optimization of email marketing campaigns to drive engagement, subscriptions, product sales, and retention.
• HTML Editing and Template Building: Design and code HTML email templates, ensuring optimal rendering across various email clients and devices.
• Email Design: Develop visually appealing and compelling email designs that align with brand guidelines and effectively communicate key messages.
• Email Scheduling: Coordinate and schedule email deployments for optimal timing and audience targeting.
• Database Management: Maintain and segment email databases to ensure accurate targeting and personalized messaging.
• Performance Tracking and Analytics: Deploy custom tracking on all links to the Boom Learning app. Use utm tracking for all links going to other company properties. Monitor email performance metrics, conduct A/B testing, and analyze data to optimize campaign effectiveness and ROI.
• Copywriting: Craft persuasive and engaging copy for email campaigns that resonate with target audiences and drive desired actions.
• Lead Role in Email Marketing: Act as the primary point of contact for email marketing initiatives, collaborating with cross-functional teams to develop content. Organize content calendar with ample time for internal reviews.

Requirements:

• Proven Experience: Minimum 2 years of experience leading email marketing efforts, with a track record of successfully designing and managing email campaigns.
• Familiarity with HTML: Basic proficiency in HTML editing and experience building responsive email templates.
• Design Skills: Ability to create visually appealing email designs using design tools like Adobe Creative Suite or Canva.
• Database Management: Experience managing email databases, cleaning lists, and implementing segmentation strategies.
• Analytical Skills: Proficient in analyzing campaign performance metrics and leveraging data insights to drive optimization. Experience with Google Analytics 4.
• Copywriting Experience: Strong copywriting skills and ability to provide writing samples.
• Preferred Experience: Experience with Active Campaign, Maool, Litmus, or other email marketing and design platforms.
• Education Background: Preference given to candidates with experience as a public school teacher or special education teacher.
• Excellent Communication: Strong written and verbal communication skills, with the ability to collaborate effectively in a remote team environment.

Benefits:

• Competitive salary
• Remote work opportunity
• 401k
• Flexible hours
• Opportunities for professional development and growth
• Collaborative team environment
• Experience working with a large database of 1M

Salary:

$25.00-$33.00 an hour, depending on experience and location

If you meet the qualifications and are excited about the opportunity to contribute to our team, please submit your resume, writing sample, portfolio, and a cover letter detailing your relevant experience and why you're passionate about email marketing. We look forward to hearing from you!