Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Wolters Kluwer
Email Marketing Specialist (Healthcare) - USA Remote
Juneau ,
Alaska
Apply Now
In this remote-friendly position, the Email Marketing Specialist will use their Marketing Automation and CRM experience to execute strategic workflows aimed at acquiring and retaining subscribers.
Working with Marketing Managers, they will turn marketing strategies into scalable programs and automations. The Email Marketing Specialist will offer insights and data-driven recommendations on program results.
This role reports to the marketing manager within the Health UpToDate division of Wolters Kluwer.Responsibilities : Support the migration of marketing efforts from Marketo to Salesforce;
recreating active campaigns and emails.Create Marketo campaigns that can be easily adapted, tested and reported on.Buildout of audience-specific campaign workflows within our marketing automation platforms.
Drive engagement and revenue through support in the execution and measurement of email retention programs.Contribute to the management of list segmentation to increase engagement by sending the right message to the right user at the right time.
Partner with analytics colleagues to use data-driven analysis to better comprehend subscriber behavior and help apply changes to existing marketing campaigns.
Conduct other marketing activities as needed.Qualifications : Bachelor’s degree required; marketing, communications or related field preferred.
3 years of marketing specific experience (within healthcare industry preferred).3 years proficient experience with Marketo marketing automation platform.
3 years proficient experience with Salesforce CRM (SalesCloud preferred).Flexibility and ability to work in a fast paced, dynamic environment.
Proficient in Microsoft Office (Excel, Word).Excellent verbal and written communication skills.Strong analytical skills.Highly organized and detail-oriented with outstanding follow-through.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
J-18808-Ljbffr
Last updated : 2024-03-02