Sales and Marketing Director jobs in Springfield, MA

The ARBORS at CHICOPEE is a family-owned and operated Assisted Living Community, conveniently located on Memorial Drive in Chicopee, MA.

We are seeking a kind, compassionate individual with Sales and Marketing experience in the Senior Living industry.

At The Arbors our Sales and Marketing Directors are part of a team, you will work closely with all the department heads. We all have the same goal and having a collaborative approach makes all the difference in our success. 

Our focus is on making personal relationships with potential residents, their families, and professional partners. Building strong relationships is a priority at The Arbors. We strongly feel building connections will drive occupancy forward.

Being family owned and operated allows for direct contact with the owners and upper management, no corporate ladders here!

The Director of Marketing is responsible to drive occupancy through the implementation of internal and external marketing, various marketing campaigns and operations, while acting as the face of the community in the marketplace.

Benefits

• PTO
• Health and Dental Insurance
• Life insurance
• Short and Long Term Disability Insurance
• Health Care FSA
• Dependent Care FSA
• Paid Holidays/Floating Holiday
• Pet Health Insurance Programs
• Employee Assistance Plans
• Retirement Account Assistance
• Employee Appreciation Programs

Responsibilities:

• Provide exceptional customer service to every resident, family member and guest
• Drive qualified prospects to the community through the implementation of internal and external marketing campaigns and operations and exceptional customer service
• Utilize the Customer Relationship Management System (CRM) Salesforce to document and manage all leads and prospects
• Manages the sales process
• Utilize exceptional communication skills to inform prospects why the community is unique and exceptional
• Remain current with industry trends
• Network with local professionals
• Prepare and deliver presentations promoting the community
• Attends trade shows, conferences, and networking events representing senior services
• Plan, promote and attend community events
• Complete a Quarterly Marketing Plan
• Research, write and distribute press releases

Requirements:

• Bachelor’s Degree in Marketing, Business or related field from an accredited College or University
• Must possess 3-5 years of proven/verifiable sales experience preferably in the retirement industry
• Must have a proven track record of generating and closing a high percentage of qualified leads

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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