Sales and Marketing Director oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Director establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Director requires a bachelor's degree. Typically reports to top management. The Sales and Marketing Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Sales and Marketing Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
Description
Harbor’s Edge is recruiting for a Director of Sales & Marketing to create and execute sales strategies that result in maximum independent living occupancy and a robust wait list of prospects. This is a key forward-facing representative of our expanding Community and will play a significant role in positioning Harbor’s Edge as a premier community nationally. The Director of Sales & Marketing will have the assistance of marketing firm that specializes in luxury markets.
Harbor’s Edge is an exceptional resort-style and not-for-profit Continuing Care Retirement Community (CCRC) located on the harbor in Norfolk, Virginia. The Harbor’s Edge $225 million expansion completed in 2022 (https://vimeo.com/283999844) is called the River Tower and includes an additional 24-story tower, doubling the square footage, adding 147 residential living units and 20 assisted living units. Harbor’s Edge has 300 residential units in two Towers in addition to a small Skilled Nursing unit and 80 Assisted Living/Memory Care units. Our single-site Community employs approximately 300 employees, and annual revenues are approximately $30 Million.
The ideal candidate will have LifeCare/Life Plan sales experience within a Continuing Care Retirement Community (CCRC) and be action-oriented, proactive, with a clear understanding of the unique needs facing seniors and their loved ones today as well as the market forces that impact the independent living industry locally and nationally. S/He will demonstrate expertise in leading edge marketing trends, including website optimization and digital marketing. Competitive analysis, developing pricing strategies, and developing effective marketing and promotional strategies are also important capabilities required in our Director of Sales & Marketing.
In addition to the generous commission program, the Marketing and Sales Director will gain exposure to state of the art programming, industry experts, media and event planning, and planning and design. S/He will supervise the efforts of our excellent team of Sales Professionals, design and implement sales and marketing strategies, and prepare budgets and marketing plans. The Director will advise on strategies to close difficult sales, prepare market studies and analysis, and design and facilitate on-site marketing seminars and events.
Finalists must be able to provide exceptional professional references. This single-site Community, and we offer a competitive base pay and commission plan with an attractive benefits package.
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