Public Relations Specialist jobs in Norwich, CT

About Us

We are an award winning full service creative agency with 35 years in the business and an impressive list of local, regional and national clients. We have grown over time as a result of our outstanding reputation and our ability to exceed client expectations. Our firm is made up of creative individuals who value maintaining a close-knit, positive, and supportive work culture. We believe in the importance of ongoing professional development and providing our employees with the most up-to-date technology in order to deliver award-winning results.

About the Role

Are you an experienced writer and public relations professional with a combination of creativity, passion, integrity, and technical skills who is looking to become part of a dynamic marketing team? If so, our agency is growing and we have an opportunity that you should consider. As a Communications and Media Relations Specialist with Miranda Creative you will be responsible for developing and executing communication plans that build strong media relations and elevate our clients' brands. You'll also be a content writing whiz, working closely with our digital team and brand managers to create compelling copy for a variety of purposes including web and social content, blogs, newsletters, press releases and other written content.

With respect to the public relations aspects of this position, you will be tasked with cultivating and managing relationships with journalists, editors and influencers across various media platforms to secure placements for our clients. You will also develop and pitch newsworthy stories about our clients, crafting compelling press releases and media kits. You will monitor and analyze media coverage to measure it's impact on brand sentiment and client objectives. And you will regularly collaborate with the marketing team to integrate PR efforts seamlessly into broader marketing campaigns.

We seek a colleague who is a true team player, is comfortable working in a fast-paced environment, is effective at managing their time and multiple priorities, and has the desire to stay current with ever-changing trends while sharing fresh ideas and new skill sets with our talented and supportive team.

Miranda Creative is presently supports a hybrid work environment, but you will be expected to spend time in our office in Norwich on a regular basis (typically at least one or two days per week), and may be required to meet in person with clients and media contacts periodically. You will be asked to submit current writing samples and professional references as part of our application process. Compensation for this position is commensurate with experience.

• Bachelor's degree in a related field, or an equivalent combination of experience and education
• A minimum of 2 to 4 years of directly related experience, preferably in a marketing or advertising agency setting.
• Proven track record of securing media placements for clients across various media platforms.
• Excellent writing and editing skills with the ability to craft clear, concise, and engaging content in a variety of formats.
• Strong communication and interpersonal skills, with the ability to build rapport with diverse audiences.
• Strong research skills to gather necessary information and generate unique and well-supported content.
• Strong knowledge of SEO principles and best practices to optimize content for search engines.
• Proficiency in using content management systems (CMS) and social media platforms.
• Ability to collaborate effectively with cross-functional teams and adapt to changing priorities.
• Self-motivated with strong time management and organizational skills.
• A portfolio of previous work that demonstrates versatility in writing style and ability to adapt to different industries.
  

How We Help You Thrive

We proudly offer a comprehensive benefit package for full time employees that includes:

• Health Insurance (50% agency paid for employees, spouses and dependents)
• Retirement plan with employer matching
• 100% agency paid group insurance including dental, vision, life and short term disability offerings
• Paid time off
• Annual professional development stipend that allows you to keep abreast of the latest trends and technology

Miranda Creative is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or any other protected status. We comply with all applicable laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment. We recognize that diversity brings a wealth of perspectives, experiences, and ideas that are essential to our ability to provide exceptional marketing services to our clients. We are committed to fostering an environment that encourages and supports the participation and contributions of all employees, regardless of their backgrounds.