Public Relations Manager develops and implements policies and procedures for the public relations department. Maintains favorable public image for employer or client by communicating programs, accomplishments, and/or points of view. Being a Public Relations Manager evaluates all forms of communications before release to ensure accuracy and appropriateness of message and authorizes release. Prepares and distributes news releases, fact sheets, scripts, etc. to media outlets. Additionally, Public Relations Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Public Relations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Public Relations Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)
The Public Relations Manager promotes and evaluates museum activities, facilitates media, assists with marketing initiatives, and supervises the front of house division. They must clearly and effectively communicate to and on behalf of the Director and must be at ease interacting with all levels of staff, and community members.
Marketing: (35%)
● Assists with securing local, regional, national, and international media coverage of the
museum’s exhibitions, collections, public programs, fundraising activities, and other
initiatives.
● Create press releases, advertisements, and graphic images (including banners, billboard,
flyers, brochures, signage, exhibition labels, etc.).
● Works with tourism and hospitality partners to promote the museum as a cultural
destination.
● Assists with developing cross-promotional partnerships and collaborations with key
organizations.
● Plans media buys and assists with negotiations for media sponsorships for events and
programs.
● Produces collateral, including rack cards, signage, advertisements, and copy for radio and
television spots.
● Assists with brand enforcement, ensuring consistency of design and messaging for all
marketing campaigns and communications.
● Manages marketing and communications budget.
● Maintains social media presence for the museum, creating content and editing/approving
content created by other staff.
● Assists with events, development, and member support as needed.
Evaluation: (35%)
● Assists with museum evaluation projects including surveying, data entry, and analysis.
● Approaches and engages potential participants in data collection in a way that develops
rapport while following protocols and research guidelines.
● Works with Executive Director and colleagues who develop educational experiences
(including exhibits, programs, community engagement, and collections staff) to develop
measurable goals and outcomes, culturally responsive evaluation plans, and instruments
necessary to assess learning experiences.
● Supports evaluation and research studies, which includes developing an understanding of
context, supporting instrument piloting and development, conducting data collection,
leading data entry, conducting quantitative and qualitative analysis, creating data
visualizations, and reporting findings.
● Uses appropriate tools, software, piloting strategies, and other professional practices and
expertise to complete work.
● Supports studies using theory and practice that include and amplify voices from individuals
and communities that might not be regularly heard or represented.
● Provides customer service as needed to support a positive experience for museum and
museum program attendees, by listening to them, assisting them in wayfinding, and
connecting them with others to help resolve issues.
● Shares understanding, insights, and practices from existing work in evaluation and research
methods with project teams.
● Collaborates and communicates proactively, on teams inside the department, division,
museum, and beyond, to achieve project outcomes.
● Understands, supports, and contributes to department norms for collaborative work through
existing and emerging structures.
● Develops and presents evaluation reports and results to colleagues. Recommends
programmatic direction and/or modifications to increase impact, and supports colleagues in
determining strategic direction.
Publications (30%)
● Create, write and edit the annual MOWC magazine and membership newsletters.
● Works with the Executive Director and other museum staff to ensure engaging content is
chosen and published.
Job Type: Full-time
Pay: $18.00 - $19.00 per hour
Expected hours: 40 per week
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person