Public Relations Director directs and implements a company's public relations strategies. Manages media relations, announcements, editorial placement, and speaking opportunities. Being a Public Relations Director evaluates and authorizes all forms of communication regarding the organization for release to the public. Develops press releases, white papers and supporting materials. Additionally, Public Relations Director requires a bachelor's degree. Typically reports to top management. The Public Relations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Public Relations Director typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)
Job Title: Public Relations and Events Coordinator
Reports to: London Laurel County Tourist Commission Board
Status: Full Time; Retirement and Healthcare Benefits, Vacation
Our Objective
The London Laurel County Tourist Commission was developed in 1979 establishing an ordinance to collect transient tax of 3% for hotel, motel, campgrounds, and short-term vacation rentals. The mission of LLTC is to promote the economic growth of London-Laurel County by attracting visitors to the area through effective marketing of our services.
About the Tourism Industry
Tourism is a collection of activities, services and industries which deliver a travel experience comprised of attractions, accommodations, food and drink establishments, retail shops, entertainment businesses and other hospitality services provided for individuals or groups traveling away from home.
Essential Functions
· Research, produce and maintain written, visual, and video content for the Visit London KY website, blog, and social media, including a photo and video library. Keep the visitlondonky.com website updated and accurate.
· Maintain the Visit London KY social media presence. This includes creating content, graphic design, scheduling, monitoring, and responding to comments, making advertising plans and evaluating analytics.
· Coordinate all aspects of events – both new and existing – contacting vendors, ensuring event planning moves forward in a timely manner, creating event materials (graphics, posters, handouts, etc.), manage event equipment and supply inventory, work with other staff and community groups as needed.
· Develop and maintain relationships with local business owners and managers as sources for content and promoting the attractions of London-Laurel County KY.
· Provide input to the Visit London KY advertising strategy.
· Prepare and maintain press kit materials including amenities, story ideas, Q&As, fact sheets, news releases, digital newsletter, photography, videos, etc. and send related information to media throughout the year.
· Identify and develop relationships with local and national media, key social influencers/bloggers, and industry experts to position London KY as a tourism destination.
Knowledge/Skills/Abilities
· Marketing and public relations, including social media, writing, website/blog maintenance, pitching stories for earned media coverage and working with bloggers/influencers.
· Experience with video editing and video production, including equipment and techniques.
· Software knowledge to include Microsoft Office Products, Adobe Creative Suite, WordPress and Canva.
· Knowledge of the London-Laurel County and surrounding areas and business community, and of the tourism industry.
· Photography, videography, and graphic design skills.
· Work extended hours on your feet at tradeshows and conferences.
· Public Speaking to media sources, visitors, etc.
· Advertising best practices, social media advertising and generating reports including ad metrics.
· Must be available to work evenings and weekends for special events.
· Outstanding customer service skills and ability to communicate with diverse populations.
· Motivated self-starter who can bring new ideas to this new position and make it their own!
Experience/Education/Training
· 2 years of experience in public relations, hospitality/tourism industry, news media, etc. including internships.
· Bachelor’s degree preferred in public relations, communications and/or marketing-related field or equivalent related work experience.
· Valid driver’s license and reliable transportation.
Job Type: Full-time
Pay: $30,000.00 - $40,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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