Public Relations Director jobs in Laredo, TX

POSITION SUMMARY:

The Director of Public Media Relations & Corporate Communications will coordinate the day to day communications and public relations efforts, including developing, executing and managing a media relations program (both earned and paid), including pitch creation, media research, targeting, outreach, etc.

POSITION EDUCATION/ QUALIFICATIONS:

• Bachelor’s degree required; BA in Communication/PR preferred
• Valid Driver’s License
• Advanced writing, editing, and oral communication skills.
• Bilingual (English/Spanish) required

JOB KNOWLEDGE/EXPERIENCE:

• Minimum of 10 – 15 years of progressive experience in communications, journalism, marketing, public relations, or a related field
• 5 years of experience managing a team and supervising staff
• Strong organizational thinker skilled in motivating and developing a diverse team of strategic communications professionals.
• Handles complexities with resilience, resourcefulness, and optimism. Values open-mindedness, creativity, and agility in thought and tactics.
• Superior interpersonal and organizational skills, along with a demonstrated ability to think critically.
• Demonstrated ability to move projects forward while anticipating future demands and opportunities.
• Must be able to consistently exercise sound judgment and possess strong skills in the areas of negotiation, persuasion, people and fiscal management.
• Anticipates and effectively manages change. Demonstrated willingness to adopt new skills, take on challenging tasks, and exercise flexibility amidst changing conditions.
• Deadline-driven with keen attention to detail and quality.
• Demonstrated ability to lead and drive change in a large, decentralized, and complex mission-driven organization.
• Proven ability to build productive relationships with and effectively advise senior leaders and faculty on communications-related issues and opportunities.
• Experience managing and responding to communications crises, as well as identifying potential issues and developing proactive plans to address them.
• Proven effectiveness in employing digital marketing and social media strategies. Ability to develop communications plans that fully leverage new technologies.

POSITION RESPONSIBILITES:

• Ability to adapt to a changing work environment and meet challenges presented throughout the day.
• Handle digital, social, and internal communications, as well as media relations, issues management, publications, executive speechwriting, and content marketing.
• Plan and execute a broad range of strategic communications to promote the Hospital’s mission, values, and priorities to relevant stakeholders.
• Develop and define key messages and ensure clear and consistent delivery.
• Be the communications advisor, overseeing communications strategy, crisis communications, public statements, and the preparation of remarks and other materials for public appearances.
• Oversee internal communications that hospital’s senior leadership teams and task forces.
• Act as a spokesperson to/with media.
• Oversee proactive media relations strategies that raise the visibility of hospital priorities and research, education, and service programs.
• Lead the Hospital’s response to complicated issues, working closely with senior leaders on media messaging.
• Protect and elevate the brand.
• Guide the editorial team in setting the overarching vision and content direction while ensuring continued high quality and accuracy.
• Drive the development of compelling and effective digital communications resulting in a vibrant and responsive range of online channels that support key program objectives and initiatives.
• Foster and strengthen collaborative relationships with colleagues and departments, centers, institutes, and offices.
• Represent the Hospital at meetings of public information officers.
• Create and edit Year in Review (annual project) with VP and Administration.
• Make recommendations to the Vice President in the development and implementation of an annual communications plan for Association activities, including media plans for special events, industry observations and related promotions.
• Develop and execute public relations and PR programming for all organization efforts.
• Write and distribute press releases, opinion-editorial columns, bios, media statements, quotes and related content for internal and external use (print and online media, digital media, etc.).
• Research DHR Health issues and create talking points and/or one-pagers.
• Establish and maintain a network of media members.
• Serve as primary contact for all members of the media; field reporter questions and coordinate interviews with DHR Health Leadership and other appropriate staff and/or Board members, as necessary.
• Coordinate media activity at DHR Health events.
• Establish and maintain multiple relationships ranging from trade, business, national, state and local outlets.
• Provide strategic and tactical input that helps achieve mission and/or annual goals.
• Assist in implementing a proactive media strategy that tells the Hospital’s story, with special focus on DHR-led efforts and projects and the impact of that work on communities and the state, as well as projects and/or crisis situations as needed through traditional and social media channels as well.
• Create a pitch calendar, pitch positive hospital stories and stories on important DHR Health issues to news media and track media mentions.
• Work with the senior vice president of government affairs and vice president of marketing and communications to support communications activity relevant to legislative priorities.
• Assist the VP in developing communications, outreach and advocacy campaigns for special projects and initiatives.
• Develop framework for review and approval of Association media communications for consistency in messaging, presentation and adherence to style and publication guidelines.
• Coordinate advertising and PR efforts, such as TV appearances and advertorials.
• Assist the VP with creation and distribution of a monthly Hospital Communications group newsletter.
• Ensure talking points and other materials are distributed to Physicians, Administration and other groups as needed.
• Work with the VP to create pre- and post-DHR board meeting communications to be sent out.
• Draft summaries for awards and schedule Awards Committee meetings and create and print meeting materials.
• Maintain Emma distribution lists and handle Emma emails.
• Using approved social media calendar, create posts and share them on DHR Health social media pages.
• Engage with members on social media daily. • Draft scripts for DHR videos and vlogs.
• Must be available in the office during regular office hours unless job responsibilities require otherwise.
• Must be available for out of town travel, including overnight, be able to drive an automobile and maintain a valid driver’s license.
• Internal Communications
• Work with the VP to plan and execute the monthly meeting for associate management, administrative, internal services and member services staff.
• Create content for internal staff updates and distribute to staff.
• Create and maintain a quarterly DHR website content review and update process with internal department content owners.