Public Relations Director jobs in Hilton Head Island, SC

Strategic Goals:

· To develop and execute a comprehensive marketing and communications strategy.

· To communicate LCDA’s mission, achievements, and activities to the public.

· To support the entire LCDA team in accomplishing organizational goals.

Essential Functions:

· Develop annual marketing plan.

· Develop and manage a marketing budget relative to the implementation of the marketing strategy and annual plan.

· Collect, interpret, and analyze industry, market and community data to identify and respond to trends and potential issues.

· Create new, enhanced industrial marketing and recruitment materials for all Authority properties.

· Create comprehensive presentations for prospects, tradeshows, Authority Board, and public meetings.

· Develop promotional concepts for prospects, site selectors, project managers.

· Identify promotional gifts and maintain inventory for prospects, visitors, or events.

· Update and monitor the Authority’s website to increase visibility and utilization.

· Prepare advertising materials for digital and print publications.

· Monitor and update community data for outside agency databases.

· Maintain contact database for site selection consultants, project managers, and brokers.

· Plan and implement a semiannual Industry Appreciation Reception and activities for Manufacturer’s Week observance and develop other meaningful promotional opportunities to meet goals and achieve the Authority’s mission.

· Submit applications for Industry Award Programs.

· Maximize and manage social media for the Authority, i.e., Facebook, Twitter, Instagram, LinkedIn.

· Prepare quarterly newsletters and annual or semiannual reports highlighting the Authority’s achievements, programs, and industries.

· Draft press releases and pitch stories highlighting the assets and advantages of business location in Liberty County to local, state, and national business news sources.

· Coordinate announcements, groundbreakings, ribbon cuttings, or other events as necessary to include invitations, talking points, Audio/Visual, signage, décor, etc.

· Partner with other local agencies to promote Liberty County.

· Support site visits and prospect meetings in whatever way necessary.

Qualifications:

· Minimum 5 years of professional marketing and public relations experience required.

· Economic development experience preferred.

· Excellent verbal and written communication skills required.

· Website management experience required.

· Adobe Creative Suite experience preferred.

· Salesforce experience preferred.

· Bachelor’s degree in a related field.

Equal Opportunity Employer

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person