Promotions Specialist - Web coordinates digital marketing campaigns and promotions designed to attract customers to the business and answer questions to facilitate transactions. Creates content to retain customers, build trust, and establish long-term business relationships. Being an Promotions Specialist - Web uses traffic tracking applications and search engine optimization (SEO) to recognize user patterns and drive users to the company's website. Compiles and reports data on all website promotion activities to improve future strategy. Additionally, Promotions Specialist - Web requires a bachelor's degree. Typically reports to a manager. The Promotions Specialist - Web occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Promotions Specialist - Web typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Are you a dynamic marketing professional with a passion for driving business growth and brand promotion? Are you ready to take the lead in revamping our digital and Midwest presence? If so, we invite you to apply for the role of Marketing and Promotion Coordinator.
Duties
- Driving business growth and enhancing our brand presence through strategic marketing initiatives.
- Conducting annual market research to stay ahead of industry trends.
- Implementing target marketing strategies to reach our ideal customer base.
- Analyzing data to measure the effectiveness of marketing campaigns.
- Revamping our social media platforms and website to engage and captivate our target audience.
- Promoting our company through various channels
- Visiting job sites to capture photos and videos that showcase our projects
- Assisting in organizing and executing company events
- Building relationships with potential clients
- Collaborating with other companies to increase our brand exposure
- Represent our company at trade shows and events throughout the Midwest
- Occasional travel to Iowa, Minnesota, South Dakota, and other Midwestern states to identify and capitalize on business opportunities
Skills
- Advertising: Experience in developing and executing advertising campaigns across various channels
- Product management: Ability to understand product features and benefits, and effectively communicate them to target audiences
- Marketing: Strong knowledge of marketing principles and strategies
- Budgeting: Proficient in budget planning and management for promotional activities
- WordPress: Familiarity with WordPress content management system for website updates
- HTML5: Basic understanding of HTML5 for web content editing
- SEO: Knowledge of search engine optimization techniques to optimize promotional content for online visibility
- Market research: Ability to conduct market research to gather insights on consumer behavior and preferences
- Copywriting: Excellent writing skills with the ability to create compelling promotional copy
- Adobe Creative Suite: Proficiency in using Adobe Creative Suite software (e.g., Photoshop, Illustrator) for graphic design
Note: This is not an exhaustive list of skills. Additional skills may be required based on specific job requirements.
Qualifications
- 2-years minimum experience, would consider a 2 year degree with minimal work experience.
- Proven experience in marketing and promotion
-Strong analytical skills and proficiency in data analysis tools
-Exceptional communication and interpersonal skills
-Creativity and a strong eye for detail
-Willingness to travel frequently within the Midwest region
-Be able to adapt to change
If you're ready to make a significant impact on our company's growth and brand recognition, apply now and become a part of our growing company.
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
Work Location: In person