Promotions Specialist - Web jobs in Alabama

Position: Automotive eCommerce Data SpecialistOverview:

As an Automotive eCommerce Data Specialist, you will play a pivotal role in optimizing our clients' online automotive retail platforms by leveraging data-driven insights and enhancing the user experience. You will collaborate closely with clients to understand their site goals and translate them into actionable data strategies. Your expertise in automotive eCommerce, coupled with your strong communication skills, will empower you to effectively convey complex technical information to clients and drive impactful data enhancements.

Responsibilities:

• Data Analysis:
• Analyze automotive eCommerce data to identify trends, patterns, and opportunities for optimization.
• Utilize analytical tools and techniques to extract insights that inform data-driven decision-making.
• Monitor key performance indicators (KPIs) related to site traffic, user behavior, and conversion rates.
• Client Communication:
• Engage with clients to understand their business objectives, site goals, and challenges.
• Clearly articulate data-driven recommendations to clients, explaining the rationale behind proposed enhancements.
• Act as a liaison between clients and internal teams, ensuring alignment on project objectives and deliverables.
• Data Enhancement:
• Implement data enhancement strategies to improve the overall performance and user experience of automotive eCommerce websites.
• Collaborate with developers, data engineers, UX/UI designers, and other stakeholders to implement data-driven solutions.
• Conduct A/B testing and performance analysis to validate the effectiveness of data enhancements.
• Technical Expertise:
• Stay informed about the latest trends and technologies in automotive eCommerce and data analytics.
• Provide technical guidance and support to clients on data integration, tagging, and tracking implementations.
• Troubleshoot technical issues related to data collection, ensuring data accuracy and integrity.
• Documentation and Reporting:
• Document data processes, procedures, and best practices for internal and client use.
• Prepare comprehensive reports and presentations summarizing findings, recommendations, and outcomes.
• Collaborate with clients to establish reporting frameworks that measure the impact of data enhancements on business objectives.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, Business Administration, or a related field.
• Proven experience in automotive eCommerce, data analysis, and digital marketing.
• Proficiency in data analysis tools and techniques, such as SQL, Python, R, Excel, and Google Analytics.
• Strong communication skills, with the ability to convey technical concepts to non-technical stakeholders.
• Experience with eCommerce platforms (e.g., Shopify, Magento, WooCommerce) and content management systems (CMS).
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Detail-oriented mindset with a passion for problem-solving and continuous improvement.

Job Types: Full-time, Contract

Pay: $18.00 - $22.00 per hour

Expected hours: 40 per week

Benefits:

• Paid time off

Experience level:

• 1 year

Schedule:

• 8 hour shift

Work Location: Remote