Product Development Director plans and directs the resources and processes required to implement the vision and strategy for new product development and product lifecycle management of existing products. Establishes research and concept development projects and capabilities to innovate new products, product enhancements, and product redesign. Being a Product Development Director conducts market analysis and interacts with customers and prospects to identify new markets, articulate the value proposition, define requirements, and lead the development of a product roadmap. Oversees new product development and collaboration with internal stakeholders, including marketing, sales, and manufacturing, to ensure that new and existing products support the organization's financial goals. Additionally, Product Development Director develops teams with the knowledge and expertise to fulfill product development objectives. Requires a bachelor's degree. Typically reports to senior management. The Product Development Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Product Development Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
REPORTS TO: General Manager and Vice President of Property Marketing
POSITION SUMMARY: Develop, direct and drive all marketing efforts in the property resulting in increased traffic, sales and income.
JOB DESCRIPTION:
I. To develop an annual marketing strategy consistent with annual budget.
II. To create and execute marketing programs that drive traffic and sales to the center and tenants.
III. To operate within local budget guidelines.
IV. Develop sponsorship and event opportunities to increase income.
V. Work in conjunction with advertising agency to develop creative campaigns for all marketing programs, collateral pieces, advertising, email, social media and website.
VI. To nurture and develop ongoing retail partnerships with tenants.
VII. Initiate and manage community relations and media outreach in conjunction with designated PR agency. Develop and maintain social media influencer program.
VIII. To strategize and capitalize on target markets specific to the property (i.e. office, college).
IX. Develop and maintain tourism program including relationship building (i.e. area hotels, area attractions, local and regional CVB and Commerce), tourism advertising, , etc.
X. Maintain website and email program.
XI. Maintain and grow social media program. Develop and post content/campaigns.
XII. To develop signature programs geared to target markets which are highly visible and generate large traffic and sales increases.
XIII. If approved, supervise internship program and delegate responsibilities.
XIV. Manager on Duty – Supervise all property functions on assigned dates and holiday periods. This position requires flexibility in working hours.
QUALIFICATIONS:
· Bachelor’s degree with concentration in marketing, communications or business.
· 5 years of experience in marketing, advertising, sales, sponsorship, event management and budgeting.
· Knowledge of retail management, marketing, advertising and media.
· Tourism and event planning experience.
· Shopping center or retail experience preferred, but not required.
· High degree of attention to detail
· Ability to multi-task and work in a team environment
· Working with outside marketing vendors a plus (i.e. advertising agencies & PR groups)
Job Type: Full-time
Pay: From $1.00 per year
Benefits:
Ability to Relocate:
Work Location: In person