Product/Brand Management Manager, Sr. jobs in the United States

Product/Brand Management Manager, Sr. manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Manager, Sr. reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Additionally, Product/Brand Management Manager, Sr. translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager, Sr. manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager, Sr. typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Sr. Director of Product Management - Roselle, IL
  • Signode -Sr. Director of Product Management
  • Roselle, IL FULL_TIME
  • Sr. Director of Product Management - Roselle, IL

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    Description/Job Summary

    About Signode:

    With over $2B in revenue, 80 manufacturing facilities across 6 continents and over 9,000 employees worldwide, Signode is a leading manufacturer of a broad spectrum of transit packaging consumables, tools, software, and equipment that optimize end-of-line packaging operations and protect products in transit. Signode brings this extensive product portfolio together under hundreds of trusted brands to offer complete transit packaging solutions to its customers.

    We produce strap, stretch and protective packaging. We also manufacture packaging tools and equipment used to apply the bulk packaging materials. These commercial packaging products are used to pack, bundle, unitize, protect and secure goods during warehousing and transit. Our company is a pioneer in the industrial packaging sector with a long history of customer-focused innovations in materials, processes and automation technology that have revolutionized the sector.

    Headquartered in Tampa, Florida, we are proud to be the Transit Packaging Division of Crown Holdings, Inc. We are excited to go to market as Signode and to share the portfolio of products, services and capabilities that make us the world’s premier end-of-line packaging company.

    Benefits:

    Signode offers a comprehensive benefits package to full-time employees, which includes health, dental, vision, 401k, paid time off, life insurance, wellness perks, and more. Benefits begin the month following the hire date.

    Salary: 

    $215,000-$264,000

    • This position is eligible to participate in the Signode annual bonus program with a target of 25% of base salary.

    Summary

    The Sr. Director of Global Product Management is responsible for helping to lead our team in defining and delivering market-leading automated packaging equipment solutions. The Sr. Director will play a pivotal role in shaping the future of the APT Platform, managing, and directing a team of global product managers to drive innovation and establish leading product and pricing strategies.

    Key Functions:

    • Manage and direct a team of global product managers, providing strategic guidance, coaching, and performance management.

    • Develop coherent global and regional product & channel strategies, roadmaps, and pricing models aligned with Signode's mission and vision.

    • Act as an opportunity champion, working closely with leadership, technology, and business teams to analyze, prioritize, and action strategic initiatives.

    • Analyze and understand our manufacturing network, defining an asset strategy that positions our automated packaging solutions for global competitive advantage. Lead build/buy/partner analyses.

    • Develop and execute consistent pricing strategies based on product value, performance, and competitive landscape, guiding all selling entities globally.

    • Continuously evaluate the competitive landscape and identify best-in-class offerings to ensure our automated packaging solutions create industry-leading differentiation and drive growth.

    • Marketing & Customer Engagement Center: Oversee our Roselle, IL-based Marketing and Customer Engagement Center teams to help develop and execute marketing campaigns that drive awareness, adoption, and growth for our solutions.


    Essential Functions

    • Maintain an up-to-date business plan for the global product line, including financial expectations, competitive position, key opportunities, customer focus, and project priorities.

    • Execute channel strategy, including e-commerce, distribution vs. direct, and direct vs. regional Platform.

    • Develop annual product line strategy to support long range plan and budgeting.

    • Work with commercial teams to develop growth and market penetration plans based on a clear understanding of customer expectations, competitive positioning, and strategic business drivers.

    • Oversee Marketing functions to build brand strategy, implement external marketing, and manage promotional activities.

    • Participate in marketing material design, including product packaging design.

    • Maintain product master data definitions with SKU monitoring.

    • Understand the competitive position and value pricing models to maintain product profitability.

    • Operationally collaborate on product pricing and analysis to guide all selling entities in pricing strategy.

    • Drive for continuous improvement in product development, modifications, and innovation.

    • Foster an environment of teamwork; emphasizes the importance of internal collaboration to meet and exceed customers’ expectations.

    • Ensure collaborative, insightful, and efficient relationships with the Global Team.

    • Support the sales teams in customer interactions to collect product, service, and marketing campaign feedback.

    • Support ongoing product training of teams and provide technical support as needed.

    • Drive analysis and commercialization for identified new product development initiatives.

    • 25% /- domestic and international travel will be required.


    Position Qualifications

    Education: A bachelor’s degree is required (engineering, marketing, or business is a plus); a master’s degree in business administration, finance, or engineering is strongly preferred.

    Experience:

    • 10 years of product management or similar experience, preferably with an industrial business with similar customer base.

    • Ability to work within a matrixed structure and can get results in a cross-functional environment.

    • Familiarity with processes that drive margin optimization, including pricing strategy, VA/VE, PLS, etc.


    Functional Success Drivers: These competencies are what we require for an individual to be successful in this role.

    Change Management

    Strategic Skills

    Integrity

    Political Savvy

    Understanding Others

    Decision Making / Judgment


    Reasonable Accommodation Statement

    To perform this job successfully, the individual must be able to perform each essential duty satisfactorily.  Reasonable Accommodations may be made to enable qualified individuals with disabilities.


    The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.

    Signode Industrial Group, LLC is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.


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Income Estimation for Product/Brand Management Manager, Sr. jobs
$134,492 to $178,070