Product/Brand Management Manager, Sr. manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Manager, Sr. reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Additionally, Product/Brand Management Manager, Sr. translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager, Sr. manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager, Sr. typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
PURPOSE AND SCOPE:
Manages the marketing efforts (planning/positioning, promotion, market access, and product life-cycle management) for assigned product(s) in the U.S. nephrology healthcare market segment. Collaborates with appropriate stakeholders and executives to help set the strategic direction. Works to develop, execute/implement, and communicate overall product marketing plan and strategies. Assists with establishment and execution of short and long term goals and objectives for product marketing efforts, ensuring alignment with divisional and company strategic plans. Ensures all promotional/advertising materials meet internal and FDA Regulatory and Compliance guidelines.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Additional responsibilities may include focus on one or more departments or locations. See applicable addendum for department or location specific functions.
PHYSICAL DEMANDS AND WORKING CONDITIONS:
EDUCATION:
B.A. or B.S. Degree in business or a related field required; MBA with a background in healthcare is preferred.
EXPERIENCE AND REQUIRED SKILLS:
EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity
Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.
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