Product/Brand Management Manager, Sr. jobs in Bentonville, AR

Product/Brand Management Manager, Sr. manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Manager, Sr. reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Additionally, Product/Brand Management Manager, Sr. translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager, Sr. manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager, Sr. typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Sr Manager Category Management & Consumer Insights
  • LALA US, Inc Career Center
  • Bentonville, AR FULL_TIME
  • As the Consumer Insights and Category Management Senior Manager at Lala US, you will play a key role in driving the company's strategic decision-making by providing valuable insights into consumer behavior, market trends, and competitive landscapes. You will be responsible for designing and executing comprehensive market research initiatives, analyzing data, and translating findings into actionable recommendations. This position requires a deep understanding of the dairy industry, strong analytical skills, and the ability to communicate insights effectively to cross-functional teams.

    RESPONSIBILITIES / DUTIES:

    Team Leadership:

    • Lead and mentor a team of category management professionals.
    • Develop and execute team goals, ensuring alignment with overall business objectives.
    • Foster a collaborative and innovative work environment.

    Market Research Strategy:

    • Develop and implement a comprehensive market research strategy aligned with the company's business objectives.
    • Identify and prioritize research initiatives to address key business questions and challenges.

    Consumer Insights:

    • Conduct in-depth consumer research, including surveys, focus groups, and interviews, to gain a thorough understanding of consumer preferences, attitudes, and behaviors related to dairy products and adjacent categories.
    • Analyze consumer trends and provide insights to guide product development, marketing, and branding strategies.

    Category Management:

    • Develop and implement innovative pricing strategies, collaborating closely with the marketing and sales teams. Ensure pricing aligns with market dynamics, competitive positioning, and profitability goals.
    • Spearhead the creation of impactful selling stories and category roadmaps that resonate with target audiences. Utilize consumer insights and market trends to craft compelling narratives that drive sales and enhance brand positioning.
    • Cultivate and strengthen relationships with the category management teams of key retailers. Collaborate closely to understand their needs, align strategies, and drive mutually beneficial initiatives that contribute to the success of both parties.

    Competitor Analysis:

    • Monitor and analyze competitor activities, market trends, and industry developments to identify opportunities and threats.
    • Provide regular updates on competitive landscape changes and implications for the business.

    Data Analysis and Reporting:

    • Utilize statistical tools and methodologies to analyze large datasets and derive meaningful insights.
    • Prepare clear and concise reports and presentations summarizing research findings for executive and cross-functional team review.

    Cross-functional Collaboration:

    • Collaborate with product development, marketing, and sales teams to integrate consumer insights into product innovation and marketing strategies.
    • Work closely with internal stakeholders to align research initiatives with overall business goals.
    • Partner with peers in Mexico HQ to drive US knowledge and transfer Mexico best practices.

    Education:

    • Drive consumer insights and category management education across the LALA organization at all levels and with customers to drive proactive knowledge vs reactive insights (ie market changes, shifts in consumer behavior)

     

    WORK EXPERIENCE / KNOWLEDGE:

    • Bachelor’s degree in Marketing, Business, Statistics, or related field.
    • 15 years proven experience in consumer insights and/or market research, preferably within the dairy or food industry, with at least 3 years also managing a team
    • Strong analytical skills with proficiency in statistical analysis tools and data visualization.
    • Excellent communication skills, with the ability to convey complex findings to non-technical stakeholders.
    • Strategic thinking and the ability to translate insights into actionable recommendations.
    • Project management skills with the ability to prioritize and manage multiple research projects simultaneously.

     

    SKILLS / OTHER PERSONAL ATTRIBUTES REQUIRED:

    • Strong verbal and written communication skills.
    • Advanced Microsoft PowerPoint skills
    • Strong passion for developing winning selling stories
    • Attention to detail and strong analytical skills.
    • Ability to effectively present information to senior management.
    • Thrive when working under pressure and meeting tight deadlines.
    • Self-motivator in home office environment

     

    WORKING CONDITIONS

    • The ability to lift, carry or otherwise move objects of up to 10 pounds is necessary.
    • Normally works a regular schedule of hours, however hours may vary depending on the project or assignment.
  • 22 Days Ago

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Sr. Project Manager
  • Redolent, Inc
  • Bentonville, AR FULL_TIME
  • One of our direct client is urgently looking for a Sr. Project Manager @ Bentonville AR TITLE: Sr. Project Manager LOCATION: Bentonville AR Duration: 6 to 12 Months Rate: DOE Client Note: Need a stron...
  • 18 Days Ago

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Sr Administrative Manager
  • Advantage Solutions
  • Rogers, AR FULL_TIME
  • Summary Senior Administrative Manager Responsible for coordination and oversight of all administration functions within the retail division. Direct reports to include Administrative Managers and Retai...
  • 22 Days Ago

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Sr Administrative Manager
  • SAS Retail
  • Rogers, AR FULL_TIME
  • Sr Administrative Manager Job Locations US-AR-Rogers Primary Posting Location : City Rogers Primary Posting Location : State/Province AR Primary Posting Location : Postal Code 72758 Requisition ID 202...
  • Just Posted

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Sr. Engineering Manager
  • Cognizant Technology Solutions
  • Bentonville, AR OTHER,FULL_TIME
  • Sr Engineering Manager Cognizant is looking to hire a motivated and energetic Sr Engineering Manager, an individual who stablish strategic portfolio plan and coordinate the planning and initiation of ...
  • Just Posted

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Sr. Property Manager (Multifamily)
  • Cushman & Wakefield
  • Bentonville, AR FULL_TIME
  • Job TitleSr. Property Manager (Multifamily)Job Description SummaryThe Sr. Property Manager oversees an assigned portfolio or a multi-faceted property in a designated geographic area. This position wor...
  • 4 Days Ago

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0 Product/Brand Management Manager, Sr. jobs found in Bentonville, AR area

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Account Manager (Walmart)
  • Confidential
  • Bentonville, AR
  • The Account Manager (Walmart) role is responsible for leading business results across Walmart including sales volume, sp...
  • 3/28/2024 12:00:00 AM

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Client Partner
  • Tredence Inc.
  • Bentonville, AR
  • About Tredence Tredence is a global analytics services and solutions company. Our capabilities range from Data Visualiza...
  • 3/28/2024 12:00:00 AM

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R-1819912 Senior Manager, Site Merchandising, Sports & Outdoors
  • Walmart
  • Bentonville, AR
  • Senior Manager of Site Merchandising –Sports & Outdoors Location: Bentonville, AR Want to help lead the way in redefinin...
  • 3/28/2024 12:00:00 AM

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Shopper Marketing Advisor
  • McKinley Marketing Partners
  • Bentonville, AR
  • McKinley Marketing Partners' oil and gas client is searching for a shopper marketing advisor who can hold direct account...
  • 3/28/2024 12:00:00 AM

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Project Architect
  • Childers Architect
  • Bentonville, AR
  • COMPANY DESCRIPTION Childers Architect is an innovative design-oriented architectural firm with more than 30 years of ex...
  • 3/28/2024 12:00:00 AM

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National Accounts Manager
  • The Judge Group
  • Bentonville, AR
  • Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. W...
  • 3/28/2024 12:00:00 AM

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Director, Category Management
  • The Judge Group
  • Bentonville, AR
  • Shearer's is a leading contract manufacturer and private label supplier in the snack industry in North America. Headquar...
  • 3/28/2024 12:00:00 AM

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Vice President Sales - Walmart
  • The Judge Group
  • Bentonville, AR
  • .Job Location: ?Bentonville?Company descriptionFerrero is a family-owned company with a truly progressive and global out...
  • 3/28/2024 12:00:00 AM

Bentonville is the ninth-largest city in Arkansas, United States and the county seat of Benton County. The city is centrally located in the county with Rogers adjacent to the east. The city is the birthplace and world headquarters of Walmart, the world's largest retailer. It is one of the four main cities in the four-county Northwest Arkansas Metropolitan Statistical Area, which is ranked 109th in terms of population in the United States with 463,204 residents in 2010, according to the United States Census Bureau. The city itself had a population of 35,301 at the 2010 Census, with an estimated...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Product/Brand Management Manager, Sr. jobs
$121,227 to $160,507
Bentonville, Arkansas area prices
were up 1.2% from a year ago