Product/Brand Management Manager, Sr. manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Manager, Sr. reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Additionally, Product/Brand Management Manager, Sr. translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager, Sr. manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager, Sr. typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
As the Consumer Insights and Category Management Senior Manager at Lala US, you will play a key role in driving the company's strategic decision-making by providing valuable insights into consumer behavior, market trends, and competitive landscapes. You will be responsible for designing and executing comprehensive market research initiatives, analyzing data, and translating findings into actionable recommendations. This position requires a deep understanding of the dairy industry, strong analytical skills, and the ability to communicate insights effectively to cross-functional teams.
RESPONSIBILITIES / DUTIES:
Team Leadership:
Market Research Strategy:
Consumer Insights:
Category Management:
Competitor Analysis:
Data Analysis and Reporting:
Cross-functional Collaboration:
Education:
WORK EXPERIENCE / KNOWLEDGE:
SKILLS / OTHER PERSONAL ATTRIBUTES REQUIRED:
WORKING CONDITIONS
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0 Product/Brand Management Manager, Sr. jobs found in Bentonville, AR area