Product/Brand Management Director manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Director reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Additionally, Product/Brand Management Director translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Product/Brand Management Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
The Director of Wellness will lead all activities within our 18,000 square foot Wellness Center as well as wellness initiatives that reach beyond the Center’s four walls. The Wellness Center operates year-round serving members in the peak summer months of June to October and the local community through a winter membership program operating in the off-season. The Wellness Center offers an updated fitness floor with Pelton bikes, Life Fitness equipment, free weights, and stretching areas. It also offers an extensive curriculum of group classes, six treatment rooms, two squash courts, and men’s and women’s locker rooms with hot tubs, saunas, and steam rooms.
The position reports to the Club’s General Manager and will be responsible for developing and executing wellness programming at the Club. This Director will work regularly with the Club’s Senior staff (including kids’ camps leaders and the communications team) as well as the Club’s two Principals.
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