Product/Brand Management Analyst jobs in Salisbury, NC

Product/Brand Management Analyst prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Analyst partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Management Analyst utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. The Product/Brand Management Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Product/Brand Management Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Analyst-Digital Category Management
  • Lowe's
  • Mooresville, NC FULL_TIME
  • Please note, the ideal candidate for this role will need to be located in a commutable distance from our corporate office in Mooresville, NC or be open to relocation, as eligible.

    Job Summary

    The role of Analyst, Digital Category Management is to strategically evaluate the online experience for customers while also evaluating the industry to create and test data driven ways to improve upon the customer’s shopping experience with Lowe’s. The Analyst will review internal and external research and/or benchmarking, review/analyze customer information and other relevant data, conduct analysis, and provide insights and recommendations all to identify areas of improvement for the customer shopping experience. The Analyst will track, analyze, and report on key performance metrics to ensure activities within their assigned area are meeting strategic and financial objectives.

    What You Will Do:
    • Responsible for gathering and compiling competitive intelligence and data in a cohesive manner
    • Interprets analysis across a variety of factors and provides data driven recommendations help inform project plans
    • Accountable for implementation of tactics in assigned projects
    • Effectively communicates project plans and needs with partner teams to help ensure all plans and programs are aligned with department strategies
    • Builds in depth reports using data tools like Adobe Analytics
    • Conducts industry research and develops functional knowledge
    • Supports meetings with Online and Core Merchants to deliver insights to guide future strategies, tactics, or activities
    • Works as a member of a larger team
    • Analyze data from Adobe and other reporting suite to inform decisioning
    • Executes tactical plans to address observed customer opportunities

    Required Qualifications:

    • Bachelor's Degree Business Administration, Marketing, Finance, or related field (or equivalent work experience in related field)
    • 2-3 years relevant experience
    • 2 Years Ecommerce, Omni-Channel merchandising/marketing, Brand or Product Management Experience

    Preferred Qualifications:

    • Adobe analytics, PowerBI, Google analytics Experience

    About Lowe’s
    Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

    Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

    Pay Range for CA, CO, HI, NJ, NY, WA: $58,100.00 - $96,900.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
  • 1 Day Ago

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Analyst-Digital Category Management
  • Lowes
  • Mooresville, NC FULL_TIME
  • Please note, the ideal candidate for this role will need to be located in a commutable distance from our corporate office in Mooresville, NC or be open to relocation, as eligible.The role of Analyst, ...
  • 21 Days Ago

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Lead Analyst-Digital Category Management
  • Lowes
  • Mooresville, NC FULL_TIME
  • Expand your career possibilities.Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below...
  • 11 Days Ago

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Management
  • Wendy's
  • Wilkesboro, NC FULL_TIME
  • As a Shift Manager or Restaurant Manager you will be responsible for assisting the execution of daily operations activities. The following provides an overview of the basic responsibilities of a Resta...
  • 13 Days Ago

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Management
  • Tar Heel Capital
  • Mooresville, NC FULL_TIME
  • As a Shift Manager or Restaurant Manager you will be responsible for assisting the execution of daily operations activities. The following provides an overview of the basic responsibilities of a Resta...
  • 15 Days Ago

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Management
  • Tar Heel Capital
  • Wilkesboro, NC FULL_TIME
  • As a Shift Manager or Restaurant Manager you will be responsible for assisting the execution of daily operations activities. The following provides an overview of the basic responsibilities of a Resta...
  • 15 Days Ago

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0 Product/Brand Management Analyst jobs found in Salisbury, NC area

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Senior Risk Analyst
  • Ashley Furniture Industries
  • Advance, NC
  • Do you have innate problem-solving and analytical skills with the ability to self-manage and an intellectual curiosity a...
  • 4/19/2024 12:00:00 AM

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Supply Chain Data Architecture & Data Science Leader
  • Trane Technologies
  • Davidson, NC
  • At Trane TechnologiesTM (https://www.tranetechnologies.com) and through our businesses including Trane (https://www.tran...
  • 4/19/2024 12:00:00 AM

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Senior Risk Analyst
  • Ashley Furniture Industries
  • Advance, NC
  • Do you have innate problem-solving and analytical skills with the ability to self-manage and an intellectual curiosity a...
  • 4/18/2024 12:00:00 AM

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FEA Engineer
  • MSI Defense Solutions
  • Mooresville, NC
  • Scope of Work MSI Defense Solutions is actively seeking an FEA Engineer, with preferred experience in the automotive fie...
  • 4/17/2024 12:00:00 AM

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Category Analyst
  • Food Lion
  • Salisbury, NC
  • Position Summary Responsible for analyzing a portfolio of various Categories through the Management of Item Assortment, ...
  • 4/17/2024 12:00:00 AM

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SAP EWM System Analyst
  • Global Channel Management Inc.
  • Concord, NC
  • About the job SAP EWM System Analyst SAP EWM System Analyst needs 3 years of Manufacturing and Quality experience workin...
  • 4/17/2024 12:00:00 AM

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FEA Engineer
  • Msi Defense Solutions
  • Mooresville, NC
  • Scope of Work MSI Defense Solutions is actively seeking an FEA Engineer, with preferred experience in the automotive fie...
  • 4/16/2024 12:00:00 AM

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QA Materials Incoming Inspection Technician
  • Net2Source
  • Concord, NC
  • Net2Source is a Global Workforce Solutions Company headquartered at NJ, USA with its branch offices in Asia Pacific Regi...
  • 4/15/2024 12:00:00 AM

Salisbury (/ˈsɔːlzbəri/ SAWLZ-bər-ee) is a city in the Piedmont of North Carolina; it is the county seat of Rowan County. Located 44 miles northeast of Charlotte and within its metropolitan area, the town has attracted a growing population. This was 33,663 in the 2010 Census (growing 27.8% from the Census in 2000). Founded in 1753, Salisbury is noted for its historic preservation, with five Local Historic Districts and ten National Register Historic Districts. Salisbury is the home to North Carolina soft drink, Cheerwine, regional supermarket, Food Lion and Rack Room Shoes. It is one of two ci...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Product/Brand Management Analyst jobs
$60,742 to $77,234
Salisbury, North Carolina area prices
were up 1.5% from a year ago

Product/Brand Management Analyst in Troy, NY
So there is often some confusion around the breakdown in role and responsibility between product managers and business analysts, who are typically known for doing this work.
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Product/Brand Management Analyst in Boston, MA
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