Power & Fuel Marketing Director jobs in Vermont

ABOUT POWER FACTORS

Power Factors develops software that accelerates the global energy transition by empowering all renewable energy stakeholders to collaborate, automate critical workflows, and make the best decisions. Power Factors fights climate change with code. 

Power Factors has incorporated its four flagship solutions Drive, Greenbyte, Unity and BluePoint to build an integrated suite of open and smart apps. These apps are purpose built for asset management, field service optimization, and performance optimization. Leveraging the domain expertise and machine learning-based advanced analytics within these apps, customers can maximize the value of their renewable assets to stay competitive.

Power Factors’ renewable energy software platform is one of the most extensive and widely deployed solutions in the market with over 200 GW of wind, solar, hydro, and energy storage assets managed worldwide.

Learn more at powerfactors.com.

ABOUT THE ROLE

The Digital Marketing Operations Specialist will be responsible for the day-to-day management and strategy of Power Factors’ web properties and marketing technology stack. In this role, the responsible party will report into the Demand Generation team and build and execute digital marketing campaign workflows and plays. They will also be responsible for optimizing Power Factors’ websites and landing pages, including building a strong SEO/SEM foundation. 

WHAT YOU WILL BE DOING 

• Managing, segmenting and upkeeping the contact records in our marketing automation platform, HubSpot 
• Building landing pages, emails, forms, content nurtures and workflows in HubSpot to support the execution of marketing campaigns 

• Building and maintaining digital ad campaigns inside of our digital ad platforms, including Rollworks, LinkedIn Campaign Manager and Google Ads 
• Develop, monitor and increase Power Factors’ keyword strategy to drive more organic traffic to our websites and build effective SEM campaigns on Google Ads 
• Work cross functionally with other internal teams and 3rd party agencies to execute marketing campaigns and projects that affect our website or technology stack 
• Optimize our website for keywords, accessibility and performance in WordPress 
• Stay up to date on the features and functionalities of our existing technology stack and new digital marketing technologies; finding new ways to gain efficiencies and approach our target audience 
• Work with the Demand Gen team on Account Based Marketing campaigns that require personalization and segmentation 
• Manage the reporting on our marketing performance & make recommendations to increase effectiveness 

WHAT YOU WILL NEED TO BE SUCCESSFUL 

We believe you enjoy working in a purpose-driven organization and that you thrive in an environment where you need to find creative solutions to challenging problems in a fast-changing context. This also means that you are effective at managing multiple tasks of varying complexities, work well under pressure, and are driven by continuous learning and growth. Specifically, we are looking for someone with the following toolbox:  

• Bachelor's degree in Marketing, Business Administration or another relevant field 
• Minimum of three (3) years of working experience as a Digital Marketing Specialist or similar role 
• Excellent verbal and written English communication skills, other languages are a plus 
• Experience with HubSpot or similar marketing automation platform 
• Experience with ad platforms, LinkedIn Campaign Manager and Rollworks is a plus 
• Experience with Google Ads and GA4 
• Experience with WordPress or similar CMS 
• Proficiency with keyword strategies 

LIFE @ POWER FACTORS

We are an agile software development company – big enough to make an impact, but small enough to move quickly and execute in a growing industry, taking advantage of rapidly evolving technologies. We are a collective of bold and ingenious talents driven by results. Our team is made up of hard-working, fun-loving people who are passionate about making the world a better place. We seek fierce and humble people to help us achieve our ambitious plan.

WHY JOIN US

• A humble cause with a clear purpose – you will help us fight climate change with every day at work. We aim to be environmentally conscious in all aspects of our operations.
• Work with passionate experts and top-talents in your field – we are proud of our highly skilled crowd and the savviness each of us brings to the team.
• Friendly and uplifting atmosphere – we believe kindness and respectfulness is core for our culture. A friendly smile or a helping hand is always near you.
• Flexible hours and workplace – it is the result that counts, not when or where. Our hybrid/remote work setup allows everyone to set themselves up for success and create a more sustainable work-life balance.
• All the benefits you expect (and more) – besides the basic benefits (adopted to local needs and norms), you will enjoy perks such as 8h of paid volunteering per year and participation in our Corporate Bonus Program (to name a few).

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

Power Factors is an Equal Opportunity Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.