Power & Fuel Marketing Director jobs in Tennessee

Marketing/E-Commerce Assistant

Responsibilities:

• Managing and optimizing our Shopify-based online store; Manage and maintain company websites, ensuring they are up to date and user-friendly
• Assist in overseeing e-commerce activities, including product listings, inventory management, order fulfillment, etc.
• Develop and implement digital marketing strategies to drive traffic and increase conversions
• Conduct keyword research and optimize website content for search engine visibility (SEO)
• Monitor website performance using analytics tools such as Google Analytics
• Collaborate with cross-functional teams to create engaging and effective online campaigns
• Shoot/design and edit products’/branding photos/videos
• Create and manage content for social media platforms to enhance brand presence and engagement
• Stay up to date with industry trends and best practices in web management and digital marketing
• Other responsibilities/tasks assigned by management

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• Familiarity with Shopify, proven experience in Shopify and web management, preferably in an e-commerce environment
• Knowledge of languages such as HTML or CSS is a plus
• Very familiar with Google Suite and spreadsheets
• Knowledge of SEM (Search Engine Marketing) and SEO best practices
• Proficient in copywriting for web content, including product descriptions and promotional materials
• Familiarity with graphic designing and video editing software and demonstrable graphic designing and video editing ability
• Familiarity with social media management platforms and strategies
• Experience with Google Analytics or similar web analytics tools
• Understanding of marketing automation tools and their application in driving customer engagement
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills
• Ability to work well in a team environment
• Strong time management skills
• Excellent multitasking skills

Job Type: Full-time

Pay: $15.00 - $18.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person