Power & Fuel Marketing Director jobs in Indiana

The Media Director is a key member of the firm working closely with client services, creative services, accounting, and our national buying partners to deliver highly effective media plans for our clients. This position will oversee media plan development, launch media plans, manage the process of distributing approved media assets, provide ongoing media management, and support tracking/reporting in conjunction with other team members.

Success in this position requires a deep understanding of client target markets and the ability to identify media opportunities to optimize targeting and reach across multiple channels to maximize awareness, sales, patient acquisition, and other KPIs. The right candidate will research trends in media, effective advertising design, and continually identify opportunities to stay ahead of regulatory changes related to privacy and HIPAA compliance.

This position reports to the Vice President of Media & Creative Services.

Primary areas of responsibility:

• Collaborate with the media team and partners to plan, buy, and execute media strategies via multiple traditional, non-traditional, digital and programmatic media platforms
• Interpret client goals, needs and budgets
• Establish and manage budgets for ad campaigns
• Establish project timelines and enforce deadlines
• Manage the delivery of creative assets to media partners on time, to specs provided, including the assignment of tracking tools (UTM codes, pixel placements, landing page URLs, et. al.), as needed
• Maintain all active media plans, media authorizations, calendars, insertion orders, change orders, and tracking/reporting documentation for all media clients
• Monitor media portals and reconcile weekly supporting approved/active media plans
• Oversee the accurate input current and approved media plans into agency software system while supporting media billing/invoicing of clients based on agreements, insertion orders

Skills and Success Factors:

• Analytical Skills: monitor KPIs and use data to refine media plans
• Leadership: Effectively guide the team in creating and delivering effective media campaigns
• Communication: Demonstrates clear, concise written and verbal skills.
• Professionalism: Maintains a polished, professional approach to working with a wide range of clients and contacts.
• Flexibility: Able to work extended hours when work volumes/tight deadlines apply.
• Organized: Manages day-to-day coordination of multiple projects exceptionally well
• Detail-oriented: Pays close attention to details
• Initiative: Shows desire to take charge and seize opportunities for growth
• Team player: Prefers and enjoys a fast-paced, energetic work environment

Qualifications:

• Bachelor’s degree required: related field
• 5-8 years of experience in media management within a marketing firm or advertising agency, corporate marketing environment, hospital marketing department; demonstrated experience related to media buying, planning and management
• Results-oriented, team player, problem-solver, self-motivated to learn, grow and engage.
• Shows evidence of accuracy and attention to detail (through past work samples or similar projects)