Media Relations Manager jobs in Vermont

Media Relations Manager develops and implements policies and procedures for the relations between the media and the organization. Works to expand understanding of the organization's business, performance, and strategy. Being a Media Relations Manager prepares summaries of media activity for senior management. May serve as the company's spokesperson. Additionally, Media Relations Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Media Relations Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Media Relations Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)

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Paid Media Manager
  • King Arthur Flour
  • Junction, VT FULL_TIME
  • Meet Us: King Arthur Baking Company is an award-winning, audience-leading baking company with a strategic vision to be the resource for baking education and inspiration.  Through traditional and new media, in-person and virtual education, we strive to be a leader in helping novice and expert bakers alike.  We're not going anywhere - we've been part of the family since 1790. We work to build stronger communities and increase access and the connection to real foods. We take pride in our responsible sourcing and our "never bleached" guarantee. And we work closely with farmers, millers, and suppliers in a continued commitment toward sustainability. Our wheat flour is grown and milled right here in the United States. Flour this good uses only the purest ingredients, free from GMOs.  As a founding B Corporation, we are committed to using the power of business as a force for social and environmental good. We believe every employee's contributions make our company what it is: vibrant, successful, and committed to spreading the joy of baking. We are a welcoming and inclusive 100% employee-owned company.

    The Position: The Paid Media Manager is responsible for the strategy and day-to-day management of multiple digital marketing campaigns, executing paid search, display, and social advertising strategies. This individual is responsible for taking high level campaign strategy and concepts and translating this information into integrated digital advertising campaigns which are focused on company goals and are tracked to Key Performance Indicators (KPI’s) related to measures of success. The Paid Media Manager then tracks, monitors, measures, and analyzes the results of each campaign and compiles reports.

    The Benefits: Yes, we have the regular "stuff" - medical, dental, vision, company paid short- and long-term disability, life insurance, paid time off to rest, paid holidays to have fun, a 401(K) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)* and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.  

    Location: Hybrid. White River Junction VT; hybrid onsite requiring 3 days onsite each quarter. Ideal candidates will be located within a 2–3-hour drive of our White River Junction, VT offices.

    Essential Responsibilities

    • Oversee day-to-day digital marketing media buying in Google Ads (Display, Search and Retargeting), Microsoft, Facebook, Instagram, Pinterest, TikTok, Reddit, Native, CTV, YouTube and other online ad platforms.
    • Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking.
    • Develop and present media plans with specific recommendations for media buys, budgets, campaign dates and KPI’s.
    • Collaborate with internal teams and lead efforts to track, monitor, measure and analyze campaign results, translating those findings into actionable steps and plans for optimizing campaigns.
    • Integrate with Web, Digital, Social, Creative and DTC teams to ensure online ads, landing pages, and other digital assets are prepared and ready for campaign launch.
    • Have a testing and optimization mindset to develop and execute A/B testing opportunities to improve campaign performance.
    • Create and present weekly, monthly, quarterly and ad-hoc reports with analysis of campaign performance along with strategic recommendations for continual improvement.
    • Manage and develop 1 direct report.

    This should not be construed as an exhaustive list of all job duties and responsibilities. There may be some variation and/or development of the above duties and responsibilities without changing the general nature of the job.

    Qualifications

    • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
    • 3-6 years of experience in hands-on media planning and execution (preferably with an agency).
    • 1 years of experience managing at least 1 direct report
    • Strong knowledge and experience with Google Ads Manager, Meta Business Suite, Business Manager, Commerce Manager, TikTok, Reddit, Pinterest, and other online buying platforms.
    • Experience and confidence in presenting media plans and reporting to peers and leaders.
    • Ability to stay up-to-date with the latest trends and best practices in paid digital advertising

    Competencies

    • Digital Advertising Expertise: Proficiency in creating and optimizing digital advertising campaigns across various platforms, including Google Ads, Microsoft, TikTok, Pinterest, Facebook, and Instagram, to maximize reach and engagement.
    • Data Analysis Skills: Ability to analyze campaign performance data, derive actionable insights, and make data-driven decisions to enhance the overall effectiveness of paid media strategies.
    • Target Audience Segmentation: Expertise in identifying and defining target audiences, segmenting them based on demographics, behavior, and other relevant factors, and tailoring campaigns accordingly.
    • Budget Management: Proven ability to manage advertising budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives and maximize return on investment.
    • Ad Copywriting and Creative Development: Skill in crafting compelling ad copy and collaborating with creative teams to develop visually appealing and impactful ad creatives that resonate with the target audience.
    • A/B Testing Proficiency: Experience in conducting A/B tests on various ad elements, such as headlines, images, and targeting parameters, to optimize campaign performance and refine strategies.
    • Platform Knowledge: In-depth understanding of the features and algorithms of major advertising platforms, staying updated on changes and trends to leverage new opportunities for campaign success.
    • Conversion Rate Optimization (CRO): Knowledge of CRO principles to enhance the likelihood of converting ad clicks into desired actions, such as sign-ups, purchases, or other key performance indicators.
    • Competitive Analysis: Ability to conduct thorough competitor analysis, staying informed about industry trends and benchmarking campaigns against competitors to identify areas for improvement.
    • Communication and Collaboration: Strong communication skills and the ability to collaborate effectively with cross-functional teams, including marketing, digital, brand, editorial, and analytics, to ensure alignment and success in executing paid media strategies.

    Success factors

    • Passion for baking and knowledge of the baking industry.
    • Strong ability to articulate strategy, rationale, and fresh ideas.
    • Proactive, self-motivated, and able to work independently as well as part of a team.
    • Strong customer focus and ability to understand and empathize with customer needs and preferences.
    • Problem-solving positive attitude
    • Organized with strong attention to detail.
    • Willingness to learn and adapt to a fast-paced, dynamic environment.
    • Ability to spot trends and act on them.

    Physical Requirements

    The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Physical requirements
      • Ability to sit and work at a computer for extended periods of time.
      • Ability to occasionally use KAB baking equipment and handle common food allergens which may be present and in use at any time.
    • Work environment
      1. Indoor office space where most work is performed at a desk with a monitor that can be adjusted for standing or sitting.
      2. Test kitchen and other onsite environments which include baking equipment, at times elevated temperatures and common allergens which may be present and in use at any time.
      3. Remote work environment that meets KAB standards for work.

    It is the responsibility of every employee to contribute to a positive and safe work environment through cooperative and professional interactions with co-workers, customers, and vendors. As a proud Benefit Corporation, King Arthur Baking expects our employees to adhere to company-wide green norms and remain educated on company impact campaigns.

    There's room at our table for you!  Apply today.


    Equal Employment Opportunity Employer

    All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors protected by law. King Arthur Flour provides reasonable accommodation to qualified individuals with disabilities to allow them to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to apply for a position, participate in the application process, and meet the essential functions and requirements of the position. 

    *Amounts vary based achievement of financial targets. Participation based on hire date and program entry date.

  • 4 Days Ago

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Manager, Performance Media Analytics
  • IXIS, LLC
  • Burlington, VT FULL_TIME
  • IXIS is seeking an experienced client-facing digital marketing manager to join our growing team. You will be responsible for measuring and analyzing upper and lower funnel media tactics with a strong ...
  • 1 Month Ago

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Community Relations Assistant Manager
  • Hunger Mountain Co-op
  • Montpelier, VT FULL_TIME
  • DescriptionReports to: Community Relations & Marketing ManagerPay Level: 7 (Full-time, Salaried Exempt)Supervises: Member Services Assistant, Graphic Designer, Graphic Artist, and Demo Coordinator. Pu...
  • 1 Month Ago

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General Manager
  • Essex Junction Fast Food General Manager
  • Junction, VT FULL_TIME
  • Job Overview: We are seeking a highly motivated and experienced General Manager with fast food experience to oversee our operations. The General Manager will be responsible for managing all aspects of...
  • 2 Days Ago

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Class a Truck Drivers
  • Wright Media
  • Chester, VT FULL_TIME
  • Top-Paying CDL A Job Opportunities:DEDICATED ROUTESGreat Home Time & Pay: Earn up to $70,000 annuallyOTR OPPORTUNITIESFind your freedom with us. You can count on consistent miles and paycheckTEAM DRIV...
  • 3 Days Ago

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Company OTR Truck Drivers
  • Wright Media
  • Hockessin, VT FULL_TIME
  • Founded more than 50 years ago, Crete Carrier has grown to one of the nationa™s largest, privately held trucking companies. Along with sister company, Shaffer Trucking, and wholly-owned subsidiary, Hu...
  • 1 Month Ago

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Media Relations Manager
  • Capstone Hill Search
  • Austin, TX
  • Our boutique B2B and technology agency client is looking for a Media Relations Manager in Austin, TX to design and execu...
  • 4/26/2024 12:00:00 AM

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Senior Media Relations Manager
  • Barclays
  • New York, NY
  • Senior Media Relations Manager New York As a Barclays Senior Media Relations Manager, you will be a key member of the Co...
  • 4/26/2024 12:00:00 AM

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Senior Media Relations Manager
  • 3search
  • New York, NY
  • Senior Media Relations Manager - $170k to $200k NYC (Hybrid) One of the world's largest and most respected financial ins...
  • 4/25/2024 12:00:00 AM

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Senior Media Relations Manager
  • 3Search
  • New York, NY
  • Senior Media Relations Manager - $170k to $200k - NYC (Hybrid) One of the world's largest and most respected financial i...
  • 4/24/2024 12:00:00 AM

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Senior Media Relations Manager
  • Strauss Media Strategies, Inc.
  • Washington, DC
  • Strauss Media Strategies is looking for a senior media relations professional to join growing team of experts. The indiv...
  • 4/24/2024 12:00:00 AM

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Media Relations Manager
  • Cleveland County
  • Norman, OK
  • Cleveland County is seeking an experienced Media Relations Manager to join our team. Our county is dedicated to serving ...
  • 4/24/2024 12:00:00 AM

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Senior Media Relations Manager
  • Morgan McKinley
  • Morgan McKinley are headhunting on behalf of a global Corporate & Investment Bank for a Senior Media Relations Manager t...
  • 4/23/2024 12:00:00 AM

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Senior Media Relations Manager
  • Strauss Media Strategies Inc.
  • Washington, DC
  • Strauss Media Strategies is looking for a senior media relations professional to join growing team of experts. The indiv...
  • 4/22/2024 12:00:00 AM

Vermont is located in the New England region of the Northeastern United States and comprises 9,614 square miles (24,900 km2), making it the 45th-largest state. It is the only state that does not have any buildings taller than 124 feet (38 m). Land comprises 9,250 square miles (24,000 km2) and water comprises 365 square miles (950 km2), making it the 43rd-largest in land area and the 47th in water area. In total area, it is larger than El Salvador and smaller than Haiti. It is the only landlocked state in New England, and it is also the easternmost and the smallest in area of all landlocked sta...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Relations Manager jobs
$91,974 to $139,877

Media Relations Manager in Santa Rosa, CA
- Post Graduate preferably professionally qualified with 10-15 years of experience as an Editor or journalist- Plan and execute PR campaigns for all major developments in the Bank.- Maintain close relations with all business lines to scout and research story ideas, and ensure that the Bank's key messages reach the intended internal and external audience.
January 23, 2020
Media Relations Manager in Kansas City, MO
Reporting to the Director of Media Relations, the Manager works with faculty and staff members from across the University and proactively pitches international, national, local and trade media.
February 17, 2020
Media Relations Manager in Evansville, IN
Provide strategic media relations plans direct management and outreach approximately 1-2 staff members.
November 29, 2019