Media Relations Manager jobs in Santa Clara, CA

Description

Full Time | Corporate Headquarters Santa Clara, CA

Organizational Overview

LifeMoves is one of the largest and most effective providers of shelter and supportive services across Silicon Valley and the San Francisco Peninsula.  As a results-driven organization, since 1987, our mission has been to provide interim housing and supportive services that create opportunities for homeless families and individuals to rapidly return to stable housing and long-term self-sufficiency. Our successful therapeutic service model combines clean, modern housing with intensive supportive services that promote dignity and motivate our clients to achieve autonomy. LifeMoves operates numerous sites and programs from San Jose to Daly City. Learn more at www.lifemoves.org

Our Culture

LifeMoves staff are dedicated to serving our community.  Diverse in background, outlook and life experience, our team addresses important social issues with passion and creativity.  A culture of collaboration and innovation provides a thriving and successful environment for all. We foster personal growth through ongoing investment in the professional development of our staff.  Together, we are committed to breaking the cycle of homelessness and helping our clients achieve long-term self-sufficiency.

About the Role

Do you thrive on crafting compelling narratives and amplifying impactful stories? Are you a seasoned PR professional with a passion for the non-profit sector? If so, LifeMoves wants to hear from you! We're seeking a skilled Media & Public Relations Manager to join our dynamic team and champion our mission to empower homeless families and individuals towards self-sufficiency. This mid-level management role offers the exciting opportunity to leverage your PR expertise. You'll become a storytelling powerhouse, shaping public perception and securing positive media coverage by developing strategic communication initiatives that significantly increase brand awareness for LifeMoves. Working collaboratively with the marketing & communications team, you'll craft compelling narratives that effectively communicate LifeMoves' programs, accomplishments, and mission. As a bridge between LifeMoves and the media, you'll build strong relationships with media personnel across platforms, unearth newsworthy angles, and become a master storyteller, crafting media kits, press releases, and other communication materials that resonate with our target audiences. 

Responsibilities:

• Lead the development and execution of comprehensive PR strategies aligned with marketing goals.
• Secure positive media coverage through proactive pitching, media inquiries management, and interview coordination.
• Craft compelling press releases, media kits, and other communication materials that ensure consistent, clear messaging.
• Build strong relationships with media personnel, public information officers, and key stakeholders.
• Organize strategic press conferences and public appearances to generate buzz and positive publicity.
• Monitor media coverage, identify media engagement opportunities, and address any negative press promptly.
• Collaborate with the marketing communications team to ensure PR efforts align with overall marketing strategies.
• Demonstrate experience measuring PR campaign success using website traffic, media mentions, and brand awareness metrics.
• Develop and curate engaging social media content that resonates with our target audiences.
• Write compelling blog posts, website copy, and other non-profit sector content.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• 5-8 years of experience in public relations, preferably within the non-profit sector.
• Proven track record of successfully securing positive media coverage.
• Excellent written and verbal communication skills with the ability to craft compelling stories and messages.
• Strong understanding of media relations, crisis communications, and public relations techniques.
• Familiarity with social media platforms and media monitoring tools.
• Detail-oriented with exceptional organizational and time management skills.
• Ability to work collaboratively in a fast-paced environment.
• A strong foundation in the ideas and practices that promote diversity, equity, and inclusion; and a commitment to ongoing professional development in this area.
• Passion for LifeMoves' mission and a desire to make a lasting impact.