Media Relations Manager jobs in Concord, NH

Essential Responsibilities

• Oversee day-to-day digital marketing media buying in Google Ads (Display, Search and Retargeting), Microsoft, Facebook, Instagram, Pinterest, TikTok, Reddit, Native, CTV, YouTube and other online ad platforms.
• Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking.
• Develop and present media plans with specific recommendations for media buys, budgets, campaign dates and KPI’s.
• Collaborate with internal teams and lead efforts to track, monitor, measure and analyze campaign results, translating those findings into actionable steps and plans for optimizing campaigns.
• Integrate with Web, Digital, Social, Creative and DTC teams to ensure online ads, landing pages, and other digital assets are prepared and ready for campaign launch.
• Have a testing and optimization mindset to develop and execute A/B testing opportunities to improve campaign performance.
• Create and present weekly, monthly, quarterly and ad-hoc reports with analysis of campaign performance along with strategic recommendations for continual improvement.
• Manage and develop 1 direct report.

This should not be construed as an exhaustive list of all job duties and responsibilities. There may be some variation and/or development of the above duties and responsibilities without changing the general nature of the job.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

• 3-6 years of experience in hands-on media planning and execution (preferably with an agency).
• 1 years of experience managing at least 1 direct report
• Strong knowledge and experience with Google Ads Manager, Meta Business Suite, Business Manager, Commerce Manager, TikTok, Reddit, Pinterest, and other online buying platforms.
• Experience and confidence in presenting media plans and reporting to peers and leaders.
• Ability to stay up-to-date with the latest trends and best practices in paid digital advertising

Competencies

• Digital Advertising Expertise: Proficiency in creating and optimizing digital advertising campaigns across various platforms, including Google Ads, Microsoft, TikTok, Pinterest, Facebook, and Instagram, to maximize reach and engagement.
• Data Analysis Skills: Ability to analyze campaign performance data, derive actionable insights, and make data-driven decisions to enhance the overall effectiveness of paid media strategies.
• Target Audience Segmentation: Expertise in identifying and defining target audiences, segmenting them based on demographics, behavior, and other relevant factors, and tailoring campaigns accordingly.
• Budget Management: Proven ability to manage advertising budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives and maximize return on investment.
• Ad Copywriting and Creative Development: Skill in crafting compelling ad copy and collaborating with creative teams to develop visually appealing and impactful ad creatives that resonate with the target audience.
• A/B Testing Proficiency: Experience in conducting A/B tests on various ad elements, such as headlines, images, and targeting parameters, to optimize campaign performance and refine strategies.
• Platform Knowledge: In-depth understanding of the features and algorithms of major advertising platforms, staying updated on changes and trends to leverage new opportunities for campaign success.
• Conversion Rate Optimization (CRO): Knowledge of CRO principles to enhance the likelihood of converting ad clicks into desired actions, such as sign-ups, purchases, or other key performance indicators.
• Competitive Analysis: Ability to conduct thorough competitor analysis, staying informed about industry trends and benchmarking campaigns against competitors to identify areas for improvement.
• Communication and Collaboration: Strong communication skills and the ability to collaborate effectively with cross-functional teams, including marketing, digital, brand, editorial, and analytics, to ensure alignment and success in executing paid media strategies.

Success factors

• Passion for baking and knowledge of the baking industry.
• Strong ability to articulate strategy, rationale, and fresh ideas.
• Proactive, self-motivated, and able to work independently as well as part of a team.
• Strong customer focus and ability to understand and empathize with customer needs and preferences.
• Problem-solving positive attitude
• Organized with strong attention to detail.
• Willingness to learn and adapt to a fast-paced, dynamic environment.
• Ability to spot trends and act on them.

Physical Requirements

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical requirements

• Ability to sit and work at a computer for extended periods of time.
• Ability to occasionally use KAB baking equipment and handle common food allergens which may be present and in use at any time.

• Work environment
  1. Indoor office space where most work is performed at a desk with a monitor that can be adjusted for standing or sitting.
  2. Test kitchen and other onsite environments which include baking equipment, at times elevated temperatures and common allergens which may be present and in use at any time.
  3. Remote work environment that meets KAB standards for work.

It is the responsibility of every employee to contribute to a positive and safe work environment through cooperative and professional interactions with co-workers, customers, and vendors. As a proud Benefit Corporation, King Arthur Baking expects our employees to adhere to company-wide green norms and remain educated on company impact campaigns.