Media Relations Manager jobs in Burlington, VT

IXIS is seeking an experienced client-facing digital marketing manager to join our growing team. You will be responsible for measuring and analyzing upper and lower funnel media tactics with a strong focus on business outcomes. You’ll use your sophisticated analytics expertise and omni-channel marketing knowledge to drive analytics insights and data-driven decisions for our clients in the auto and retail sectors.

The ideal candidate will have multiple years of experience performing media analytics for top-tier businesses in omnichannel retail, CPG, automotive, or similar verticals.

This is a full-time hybrid position in our Burlington, Vermont or Washington, DC area office. We offer competitive compensation packages including health, dental, life, short-term and long-term disability and vision insurance, 401(k) with company match, flexible work schedules, and exceptional growth opportunities.

Responsibilities

• Analyze campaign and customer acquisition funnel data to identify trends, insights, and opportunities for optimization and improvement – channels to include SEM/SEO, affiliates, programmatic display, social media, email, events, promotions, and strategic partnerships, as well as surfaces (i.e. web, mobile, tablet, OOH, OOT, etc).
• Take a proactive and ownership mindset by: digging into the data, gleaning relevant data-driven insights, producing actionable recommendations, and helping drive execution of performance improvement opportunities
• Manage client relationships ensuring analysis is focused squarely on business outcomes and is presented in the proper format for multiple stakeholder levels
• Develop and maintain reports on key performance metrics and provide regular updates to stakeholders
• Solid experience with eCommerce in both theory and practice
• Design, run and report on A/B tests when appropriate
• Create leadership dashboards and strategic documents to drive our organization
• Executive reporting and storytelling to support organizational routines
• Serve as point of contact and liaison between the client, data science, analytics development and data engineering teams
• Stay up to date with the latest industry trends and technologies, and make recommendations for new or improved marketing strategies and tactics

Required Skills and Experience

• B.A./B.S. in a quantitative or business field (such as Business, Marketing, Statistics, Applied Math, Data Science or Economics); 
• 5 years’ professional experience within a media agency or marketing department, leading  and executing omni-channel digital marketing campaigns; deep subject matter expertise in a core digital marketing channel, such as SEM, programmatic display, email marketing, mobile, or social media a plus.
• Professional experience with A/B and multivariate testing, ideally in an ecommerce context, including analysis of controlled experiments
• Automotive and/or retail eCommerce experience a plus
• Fluency with marketing fundamentals (up to and including MMM), working knowledge of digital analytics (Google/Adobe Analytics); CDP experience a big plus.
• Uncompromising attention to detail, critical thinking skills, and a systematic approach to problem-solving, with strong data intuition