Media Program Director jobs in Westfield, MA

Media Program Director directs and coordinates activities of broadcast and programming personnel. Responsible for scheduling programs and event coverage, coordinating with other departments, working with directors and production staff, and assessing length and content of broadcasts. Being a Media Program Director requires a bachelor's degree. Typically reports to top management. The Media Program Director manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Media Program Director typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)

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Media Director
  • Market Mentors
  • Springfield, MA FULL_TIME
  • Media Director (leadership position)

     

    Market Mentors is a fully integrated marketing agency serving clients in a variety of industries including (but not limited to) retail, healthcare, banking and financial, insurance, manufacturing, energy, education, and non-profits. We are seeking a dynamic media director who will be responsible for working hands-on with both digital and traditional media planning and buying.


    This is not a telecommuting opportunity. 


    As Media Director, you will lead, support, and inspire the media team and its activities in both digital and traditional (broadcast) media ensuring the delivery of effective, innovative and strategic solutions that maximize the client’s budget. As a data-powered strategist, you’ll drive overall client communication objectives and strategic direction by partnering with clients and the account services team to develop and oversee the execution of goals, directives, strategies and media budgets.

     

    A collaborative, team-oriented manager with strong delegation and organization skills, you should be a strong leader who is excited to manage and grow team members.


    Responsibilities


    Team Development & Account Oversight

    • Execute media plans and buying, and provide leadership, coaching and professional development to the media team. This includes interviewing and hiring, mentoring and training, allocating work, auditing work, conducting performance reviews and recommending pay increases.
    • Set a high bar for creativity, strategic rigor and account management that inspires the team.
    • Produce work that delivers on client goals and gains industry recognition for its creativity and results.
    • Clearly identify and communicate key media deliverables in terms of accountability and performance, building corresponding internal and external timelines.
    • Communicate effectively with agency leadership.
    • Oversee internal/external team communications.

     

    Client Management & Strategic Insight

    • Develop and maintain effective client relationships.
    • Establish a true partnership in clients’ businesses by gaining and maintaining a deep understanding of business needs and issues faced.
    • Maintain a vocal, visible role in all major internal and client meetings.
    • Formulate and recommend long-term strategic plans that generate measurable results, with a focus on new and emerging media opportunities to help drive the client’s and agency’s business.
    • Ascertain client needs and key media challenges and recommend effective solutions.
    • Oversee the development of media recommendations and POVs.
    • Constantly seek and create creative opportunities in both media choice and usage to increase visibility/impact; seek to merchandise the media team’s work to clients.
    • Provide media staff with higher-level client perspectives, insights, goals and strategies.
    • Maintain thorough, up-to-date knowledge of clients’ businesses (market share, business priorities, key competitor strategies, etc.); monitor progress and accuracy of all communication plans, assignments and projects.
    • Correlate and analyze multiple data points from agency sources including syndicated research and proprietary agency research, as well as client data, shares, brand health tracking, etc., and draw conclusions from data.

     

    Media Expertise & Agency Contributions

    • Use expertise, confidence and people skills to chart a path to achieving client objectives, agency business needs and the creative ambition of our brand.
    • Sell this vision to internal and external stakeholders.
    • Actively participate in new business pitches as determined by the CEO.
    • Cultivate excellent relations within the media sales community, ensuring the agency is always represented in a positive light.
    • Monitor the efficiency and effectiveness of media systems/processes, providing recommendations for streamlining processes as requested.
    • Stay abreast of key developments/trends/issues in media (e.g., population, demographic, lifestyle, media usage changes).

     

    Qualifications

    • At least 6 years of experience as an established media leader with a demonstrated track record of translating a vision for the team into strategic insights and effective media solutions that meet client goals.
    • At least 4 years of experience leading and managing a team, cultivating individual development and career growth across different levels of employees.
    • Leadership and supervisory experience in terms of developing media professionals, including strategic and people management skills.
    • Exceptional written and verbal communication skills with the ability to communicate clearly with all levels of employees, vendors and clients.
    • Proficient in media buying software and tools such as Strata and Advantage (preferred).
    • Demonstrated strong command of media research resources, capabilities and limitations.
    • Strong math and analytical skills, with a firm understanding of strategy development.
    • Demonstrated understanding of consumer insights and how to put insights into action.
    • Strong negotiation skills with a track record of open and fair negotiations.
    • Excellent attention to detail
    • Exceptional Excel and PowerPoint skills and the ability to discuss how those functions can or should be applied relative to the media planning process.
    • Expertise in negotiating and constructing digital and broadcast media plans, with an understanding of planning, buying and activation.
    • Robust proficiency in basic functions within systems and tools related to the media planning process (i.e., media management system, billing system, competitive and targeting tools).
    • Mastery of third-party ad servers and DSPs.
    • HubSpot Inbound Marketing a plus
    • Exceptional attention to detail and follow-through.
    • Flexibility and a sense of urgency to succeed in a fast-paced environment.
    • Deep interest in the digital landscape and a desire to innovate and keep up with trends.

     

    Hiring Requirements:

    • Bachelor’s degree in communications business administration, marketing/advertising, or related field
    • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
    • Skilled in Nielsen Media Research ratings
    • Expert in utilizing media buying software; Strata and Advantage preferred
    • Adept in all digital platforms including Google, Meta, etc.
    • Experience with programmatic and DSP providers


    We strive every day to be amongst the ranks of world-class professionals and leaders, and that is why every team member must complete the Performance Dynamics Program.

     

    Market Mentors, LLC, 155 Brookdale Drive, Springfield, MA 01104

    Great benefits include health, life and 401(k). Fun and creative working environment.

    EOE

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Community Access Executive Director
  • Granby Community Access and Media, Inc
  • Granby, MA PART_TIME,FULL_TIME
  • Serve as the primary public representative of the organization and engage with the local community, including town government, the school district, and non-profit organizations. This includes but is n...
  • 1 Day Ago

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Program Director
  • Western MA Training Consortium
  • Ware, MA FULL_TIME
  • PROGRAM DIRECTOR, Recovery Center of HOPE (Ware, MA) The Consortium is committed to undoing systems of oppression and the harms they have caused. It actively works toward building an anti-racist envir...
  • 19 Days Ago

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Program Director
  • CHD Brand
  • West Springfield, MA FULL_TIME
  • CHD is seeking a clinical professional to lead its In-Home Therapy services. The Program Director provides administrative leadership, direction, and oversight to the CBHI children’s outreach services,...
  • 1 Day Ago

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PROGRAM DIRECTOR
  • DAY BROOK VILLAGE NURSING
  • Holyoke, MA FULL_TIME
  • Essential Job Functions: Ensue delivery of care for each resident according to individualized care plan while meeting or exceeding care standards. Works throughout the Life Enrichment Unit. Involved w...
  • 3 Days Ago

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Program Director
  • ServiceNet
  • West Springfield, MA FULL_TIME
  • Developmental Brain Injury Services (DBIS).Residential Program: Brush HillLocation: West Springfield, MA Fulltime. $48,620-$50,620.Position Summary: Using Positive Behavior Support (PBS) strategies, a...
  • 6 Days Ago

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0 Media Program Director jobs found in Westfield, MA area

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Program Director
  • Dungarvin, Inc.
  • Torrington, CT
  • WHAT WE OFFER: Compensation: $60,500 yearly 401(k) plan available. Paid training. Group insurance benefits: Medical, Den...
  • 3/28/2024 12:00:00 AM

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Regional Clinical Sales Program Director
  • Enhabit Inc.
  • Rocky Hill, CT
  • Overview Territory: Connecticut, Massachusetts and Rhode Island. The Regional Program Director will office from one of o...
  • 3/28/2024 12:00:00 AM

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Program Director-FS&T
  • Behavorial Health Network, Inc
  • Springfield, MA
  • Join our team of competent and compassionate professionals as a Program Director in the Community Wraparound program at ...
  • 3/27/2024 12:00:00 AM

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Program Director
  • Gilead Community Services Incorporated
  • New Britain, CT
  • GILEAD - Program Director-OP/IOP PDNew Britain, CT, USA Req #943Monday, January 22, 2024Established in 1968, Gilead has ...
  • 3/27/2024 12:00:00 AM

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Assistant Residential Program Director
  • RFK Community Alliance
  • South Hadley, MA
  • Position: Assistant Residential Program Director Location: South Hadley, MA Job Id: 385 # of Openings: 1 Our South Hadle...
  • 3/27/2024 12:00:00 AM

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Performance Assessment Program Director
  • UMass Amherst
  • Amherst, MA
  • About UMass Amherst UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university...
  • 3/27/2024 12:00:00 AM

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Assistant Program Director - ACCS - $4,000 Sign-on bonus
  • Behavorial Health Network, Inc
  • Westfield, MA
  • Under the general direction of the ACCS Clinical Program Director, the Assistant Program Director is responsible for the...
  • 3/27/2024 12:00:00 AM

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Assistant Program Director - ACCS - $4,000 Sign-on bonus
  • Behavorial Health Network, Inc
  • Westfield, MA
  • Under the general direction of the ACCS Clinical Program Director, the Assistant Program Director is responsible for the...
  • 3/24/2024 12:00:00 AM

Westfield is located at 42°7′46″N 72°44′46″W / 42.12944°N 72.74611°W / 42.12944; -72.74611 (42.129492, −72.745986). It is bordered on the north by Southampton, on the northeast by Holyoke, on the east by West Springfield, on the southeast by Agawam, on the south by Southwick, on the southwest by Granville, on the west by Russell, and on the northwest by Montgomery. Westfield is split into the "South Side" and the "North Side" by the Westfield River, and the northwestern section of town is known as Wyben. According to the United States Census Bureau, the city has a total area of 47.4 square ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Program Director jobs
$81,158 to $99,457
Westfield, Massachusetts area prices
were up 1.6% from a year ago

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