Media Program Director directs and coordinates activities of broadcast and programming personnel. Responsible for scheduling programs and event coverage, coordinating with other departments, working with directors and production staff, and assessing length and content of broadcasts. Being a Media Program Director requires a bachelor's degree. Typically reports to top management. The Media Program Director manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Media Program Director typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)
The Media Director is a key member of the firm working closely with client services, creative services, accounting, and our national buying partners to deliver highly effective media plans for our clients. This position will oversee media plan development, launch media plans, manage the process of distributing approved media assets, provide ongoing media management, and support tracking/reporting in conjunction with other team members.
Success in this position requires a deep understanding of client target markets and the ability to identify media opportunities to optimize targeting and reach across multiple channels to maximize awareness, sales, patient acquisition, and other KPIs. The right candidate will research trends in media, effective advertising design, and continually identify opportunities to stay ahead of regulatory changes related to privacy and HIPAA compliance.
This position reports to the Vice President of Media & Creative Services.