Media Program Director jobs in Holyoke, MA

Media Director (leadership position)

Market Mentors is a fully integrated marketing agency serving clients in a variety of industries including (but not limited to) retail, healthcare, banking and financial, insurance, manufacturing, energy, education, and non-profits. We are seeking a dynamic media director who will be responsible for working hands-on with both digital and traditional media planning and buying.

This is not a telecommuting opportunity. 

As Media Director, you will lead, support, and inspire the media team and its activities in both digital and traditional (broadcast) media ensuring the delivery of effective, innovative and strategic solutions that maximize the client’s budget. As a data-powered strategist, you’ll drive overall client communication objectives and strategic direction by partnering with clients and the account services team to develop and oversee the execution of goals, directives, strategies and media budgets.

A collaborative, team-oriented manager with strong delegation and organization skills, you should be a strong leader who is excited to manage and grow team members.

Responsibilities

Team Development & Account Oversight

• Execute media plans and buying, and provide leadership, coaching and professional development to the media team. This includes interviewing and hiring, mentoring and training, allocating work, auditing work, conducting performance reviews and recommending pay increases.
• Set a high bar for creativity, strategic rigor and account management that inspires the team.
• Produce work that delivers on client goals and gains industry recognition for its creativity and results.
• Clearly identify and communicate key media deliverables in terms of accountability and performance, building corresponding internal and external timelines.
• Communicate effectively with agency leadership.
• Oversee internal/external team communications.

Client Management & Strategic Insight

• Develop and maintain effective client relationships.
• Establish a true partnership in clients’ businesses by gaining and maintaining a deep understanding of business needs and issues faced.
• Maintain a vocal, visible role in all major internal and client meetings.
• Formulate and recommend long-term strategic plans that generate measurable results, with a focus on new and emerging media opportunities to help drive the client’s and agency’s business.
• Ascertain client needs and key media challenges and recommend effective solutions.
• Oversee the development of media recommendations and POVs.
• Constantly seek and create creative opportunities in both media choice and usage to increase visibility/impact; seek to merchandise the media team’s work to clients.
• Provide media staff with higher-level client perspectives, insights, goals and strategies.
• Maintain thorough, up-to-date knowledge of clients’ businesses (market share, business priorities, key competitor strategies, etc.); monitor progress and accuracy of all communication plans, assignments and projects.
• Correlate and analyze multiple data points from agency sources including syndicated research and proprietary agency research, as well as client data, shares, brand health tracking, etc., and draw conclusions from data.

Media Expertise & Agency Contributions

• Use expertise, confidence and people skills to chart a path to achieving client objectives, agency business needs and the creative ambition of our brand.
• Sell this vision to internal and external stakeholders.
• Actively participate in new business pitches as determined by the CEO.
• Cultivate excellent relations within the media sales community, ensuring the agency is always represented in a positive light.
• Monitor the efficiency and effectiveness of media systems/processes, providing recommendations for streamlining processes as requested.
• Stay abreast of key developments/trends/issues in media (e.g., population, demographic, lifestyle, media usage changes).

Qualifications

• At least 6 years of experience as an established media leader with a demonstrated track record of translating a vision for the team into strategic insights and effective media solutions that meet client goals.
• At least 4 years of experience leading and managing a team, cultivating individual development and career growth across different levels of employees.
• Leadership and supervisory experience in terms of developing media professionals, including strategic and people management skills.
• Exceptional written and verbal communication skills with the ability to communicate clearly with all levels of employees, vendors and clients.
• Proficient in media buying software and tools such as Strata and Advantage (preferred).
• Demonstrated strong command of media research resources, capabilities and limitations.
• Strong math and analytical skills, with a firm understanding of strategy development.
• Demonstrated understanding of consumer insights and how to put insights into action.
• Strong negotiation skills with a track record of open and fair negotiations.
• Excellent attention to detail
• Exceptional Excel and PowerPoint skills and the ability to discuss how those functions can or should be applied relative to the media planning process.
• Expertise in negotiating and constructing digital and broadcast media plans, with an understanding of planning, buying and activation.
• Robust proficiency in basic functions within systems and tools related to the media planning process (i.e., media management system, billing system, competitive and targeting tools).
• Mastery of third-party ad servers and DSPs.
• HubSpot Inbound Marketing a plus
• Exceptional attention to detail and follow-through.
• Flexibility and a sense of urgency to succeed in a fast-paced environment.
• Deep interest in the digital landscape and a desire to innovate and keep up with trends.

Hiring Requirements:

• Bachelor’s degree in communications business administration, marketing/advertising, or related field
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Skilled in Nielsen Media Research ratings
• Expert in utilizing media buying software; Strata and Advantage preferred
• Adept in all digital platforms including Google, Meta, etc.
• Experience with programmatic and DSP providers

We strive every day to be amongst the ranks of world-class professionals and leaders, and that is why every team member must complete the Performance Dynamics Program.

Market Mentors, LLC, 155 Brookdale Drive, Springfield, MA 01104

Great benefits include health, life and 401(k). Fun and creative working environment.

EOE