Media Product Development Manager manages the media product development team. Evaluates capital expenditures, revenue potential, and production methods of new media products. Being a Media Product Development Manager manages the overall media product development process from concept to commercialization. Monitors work flow and deadlines. Additionally, Media Product Development Manager provides leadership, coaching, and mentoring to development staff. May require a bachelor's degree. Typically reports to top management. The Media Product Development Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Media Product Development Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Job Summary: We are seeking a highly skilled and experienced Media Manager to join our team. As a Media Manager, you will be responsible for developing and implementing media strategies to drive brand awareness and engagement. You will oversee various digital marketing channels, including social media, performance marketing, affiliate marketing, and advertising. The ideal candidate will have a strong background in media planning and buying, as well as expertise in SEO, conversion optimization, and budgeting. Responsibilities: - Develop and execute media strategies to achieve marketing objectives - Manage and optimize digital advertising campaigns across multiple platforms - Monitor and analyze campaign performance using analytics tools - Conduct market research to identify target audience and industry trends - Collaborate with internal teams to create compelling content for various media channels - Stay up-to-date with industry developments and emerging media trends - Manage relationships with media vendors and negotiate contracts - Track and report on media spend and ROI - Implement SEO best practices to improve organic search rankings - Oversee social media management and engagement strategies Requirements: - Bachelor's degree in Marketing, Advertising, or a related field - Proven experience as a Media Manager or similar role - In-depth knowledge of digital marketing channels and tools - Strong analytical skills with the ability to interpret data and make data-driven decisions - Proficient in using DoubleClick, Google Tag Manager, and other relevant tools - Familiarity with performance marketing metrics and conversion optimization techniques - Excellent communication and interpersonal skills - Ability to work in a fast-paced environment and meet tight deadlines - Strong budgeting skills to effectively allocate resources We offer competitive compensation packages based on experience. Note: All positions must be paid, including internship positions.
Job Type: Full-time
Pay: $50,637.00 - $50,818.00 per year
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Work Location: In person
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