Media Planner jobs in Texas
Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Media Planner jobs
Media Planner
- Imaginuity
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Dallas, TX
FULL_TIME
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MEDIA PLANNER
ABOUT IMAGINUITY®
Imaginuity is the integrated agency that is reimagining marketing for the connected age. The agency’s proprietary customer data platform, AdScience®, collects, manages, analyzes, and activates data to drive efficient conversion across the customer journey. Headquartered in Dallas, Texas, Imaginuity provides integrated marketing services including brand experience, advertising, traditional and digital media planning and buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.
ABOUT THE POSITION
The Media Planner will be the conduit between clients/account management and the media disciplines (paid search, programmatic, paid social, broadcast, OOH, and direct mail). This individual will work with account management and media SMEs (Subject Matter Experts) to strategically execute against clients’ media objectives, goals, and expectations with best-in-class planning solutions. The Media Planner will have a close working relationship with all the SMEs to concept, build, and execute a media plan. This individual will be instrumental in advocating for the approval of these plans and will participate in client meetings and presentations that outline media objectives, KPIs (Key Performance Indicators), and budget.
This position is the hub of all media and will be expected to work collaboratively across both traditional and digital as a contributor to business development efforts. In addition to creating strategic media plans for clients, this Lead, Media Planner will be instrumental in supporting the Group Media Director to identify and merchandise media success stories and case studies for use in client presentations and new business pitches.
MEDIA PLANNER INTERNAL ACCOUNT RESPONSIBILITIES- Collaborate and build strong relationships with the SMEs.
- With consideration to budget and Client goals, build best in class, cross channel media recommendations that achieve Client objectives and media KPIs.
- Create and maintain media flowcharts and ATBs across all media channels.
- Build and maintain strong Client relationships.
- Responsible for developing client media plans as needed depending on client goals and budget cycles.
- Collaborate and work cross departmentally to refine processes that strengthen the planning and execution process.
- Reconcile and actualize the previous months media from planned to actual budgets.
- Responsible for the presentation and communication of the previous months’ media reporting/KPI achievement, providing the Client with thoughtful insights on next steps and updated media recommendations.
- Ensure that we achieve 100% accuracy and deliver on goals.
- Leverage AdScience as a tool to help guide strategic planning input and recommendations.
- Prioritize deliverables and maintain deadlines; effectively communicate any delays in deadlines.
- Acts as an escalation point of contact internally for Client issues and/or internal challenges.
- Consistently look for ways to innovate and leverage new processes to drive efficiency and/or innovation.
- Be curious. Invest in a better understanding of the traditional and digital media landscape and apply those learnings to grow clients’ businesses and media performance.
- Begins to apply leadership in the form of a mentor to the Jr. Planner on the team.
- Thrives and excels in a fast-paced environment.
- Other duties as assigned.
MEDIA PLANNER EXTERNAL CLIENT FACING RESPONSIBILITIES- Work with the SMEs to execute against all client requests and inquiries, and proactively address any challenges clients have with specific media channels.
- Ability to communicate and articulate the media mix and media approach to clients.
- Proves to be an expert across traditional and digital media.
- Takes an active interest in understanding our clients’ industries and brand categories and ensures the media mix aligns with client objectives and organizational goals.
- Monitor industry changes and build that innovation into clients’ optimizations.
- Work closely with the Group Media Director and Account teams to regularly showcase these learnings externally to clients.
Preferred Experience and Qualifications- 1 year of experience in media planning or similar role.
- Ability to effectively communicate and collaborate with a team, clients, and agency leadership.
- Excellent analytical and problem-solving skills.
What We Offer You- 100% of employee medical paid by the company.
- 50% of employee dental paid by the company.
- Supplemental Healthcare
- 401k Employer Match (100% match up to 6% of salary)
- 6 Weeks of Paid Time Off (PTO)
- Annual Bonus Plan
- Hybrid Work Environment
- Generous Employee Referral Program
- Casual Dress Code
- Free Snacks & Beverages
- Mentoring Opportunities
- Professional Development Opportunities
- Free Membership Eligibility for AAF and Ad2.
Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity. - 17 Days Ago
Media Planner
- Moroch Partners
-
Houston, TX
FULL_TIME
- Job SummaryThe Media Planner is responsible for building and executing integrated media plans. The Media Planner must be able to showcase innovative thinking and a firm understanding of the media land...
- 4 Days Ago
Media Planner
- Prophet
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Austin, TX
FULL_TIME
- ABOUT THE ROLE We are looking for a driven, results-oriented individual to join our team as a Media Planner. Media Planners are responsible for the development and tactical implementation of multi-cha...
- 30 Days Ago
Media Planner
- Group 1 Automotive, Inc.
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Houston, TX
FULL_TIME
- Overview Group 1 Automotive, Inc., an international, Fortune 300 automotive retailer and a leading operator in the automotive retailing industry, has a new and exciting opportunity for a Media Planner...
- 1 Month Ago
Media Planner
- Moroch Partners
-
Dallas, TX
FULL_TIME
- The ideal candidate, with at least 1 year of Media Planning experience, should be confident, articulate, and detail-oriented. In their current role, they handle reporting, and billing and contribute t...
- 1 Month Ago
Media Planner
- Hiebing
-
Austin, TX
FULL_TIME
- Hiebing is a full-service marketing agency focused on driving momentum for the brands and clients we serve. We are a curious crew who live by a We Before Me credo, knowing that teams outperform indivi...
- 2 Months Ago
Media Planner jobs at Popular Companies
Media Planner
- Billups
-
Dallas, TX
- Were looking for someone to join our team as a Media Planner and deliver incredible results. Whether its traditional OOH...
- 4/25/2024 12:00:00 AM
Media Planner
- Blue Onion Media
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- Almost two-thirds of people in a poll felt that the cons of working from home outweighed the pros, and nearly a third sa...
- 4/23/2024 12:00:00 AM
Media Planner
- Comcast Corporation
-
Arvada, CO
- Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
- 4/22/2024 12:00:00 AM
Media Planner
- Comcast Corporation
-
Tacoma, WA
- Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
- 4/22/2024 12:00:00 AM
Media Planner
- Comcast Corporation
-
Kent, WA
- Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
- 4/22/2024 12:00:00 AM
Media Planner
- Comcast Corporation
-
Fort Collins, CO
- Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
- 4/22/2024 12:00:00 AM
Media Planner
- Comcast Corporation
-
Bellevue, WA
- Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
- 4/22/2024 12:00:00 AM
Media Planner
- SixSpeed
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Minneapolis, MN
- We're hiring a stellar Media Planner to join our team and geek out over data analysis with us and our clients. A Media P...
- 4/21/2024 12:00:00 AM
About Texas
Texas (/ˈtɛksəs/, locally /ˈtɛksɪz/; Spanish: Texas or Tejas Spanish pronunciation: [ˈtexas] (listen)) is the second largest state in the United States by both area and population. Geographically located in the South Central region of the country, Texas shares borders with the U.S. states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas to the southwest, while the Gulf of Mexico is to the southeast.
Houston is the most populous city in Texas and the fourth largest in the...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$61,134 to $81,828
Most Popular Cities in Texas for Media Planner Jobs
What does a Media Planner do?
Media Planner in Tuscaloosa, AL
A comms planner provides strategic rigor to the implementation of the idea, ensuring integration of the work between creative and media.
February 05, 2020
Media Planner in Durham, NC
Media planners work with their clients to develop a media strategy which will position their brand well and reach the appropriate target market.
February 11, 2020
Media Planner in Middlesex, NJ
The great thing of working in Media Planning is that you have a young social environment, you are working on multiple interesting projects as well as on multiple different areas of the business, so you are challenging yourself at a high level.
February 16, 2020