Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
WHO WE ARE :
Founded in 1978, GS&F is an award-winning, fully integrated marketing and communications agency. GS&F delivers proven results for clients providing experienced marketing, creative, interactive, media, public relations, and production specialists under one roof.
GS&F staff numbers 90 and our roster includes major regional, national, and global clients. A fiercely independent agency, GS&F takes an audience-first approach to determine the path to each client’s most dramatic business potential.
We expose the truth and create an experience around it with this approach.
The Media team plays a critical leadership role in establishing GS&F as a true client partner. We focus on growing brands that need a strategic partner.
Our team offers clients unique, powerful and relevant paid media expertise and experience that connects with audiences to drive behavior.
WHO WE ARE LOOKING FOR :
Our team consists of makers, analysts, creatives, strategists, thinkers, tinkerers, and more. If you are a big idea thinker, can find a nugget of wisdom in the smallest data point, are relentless in your pursuit of doing great work, and are unafraid to say the tough stuff, we want you here.
GS&F is looking for an Assistant Media Planner / Buyer to join our team. In this role, you will provide organizational and buying support to the media director and other media department members on assigned accounts.
You will also be responsible for developing the necessary experience and requirements to carry out the future role / responsibilities of media planner / buyer.
QUALIFICATIONS / EXPERIENCE :
TECHNICAL SKILLS :
ADDITIONAL INFORMATION :
Diversity, Equity & Inclusion :
There is power in celebrating who we are. GS&F is committed to embracing and welcoming past, current and future employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.
After all, diversity feeds the best friendships because what makes you, you makes us, us.
Because of this commitment and our commitment to improve, we have set important DE&I milestones and goals for our agency.
To that end, you may be asked a question about your gender, ethnicity, disability or veteran status as you submit your online application.
Rest assured we don’t have the ability to track your responses to these questions back to you and it's never considered as part of your candidacy for a position at GS&F.
If we say we want to improve, we simply want to know we are actually improving.
Location :
Given the nature of this role and the client assigned to this position being located in Nashville, we are only considering candidates that currently live in or wish to relocate to Nashville, TN, in the near future (first 90 days of employment).
As a full-time member of the GS&F team, we offer the following benefits :