Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
CUMULUS MEDIA | Modesto & Stockton is seeking a talented and dynamic Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.
CUMULUS | Modesto & Stockton CA currently features 8 stations in the area and surrounding counties. Our market leading stations include: Country 103.3 KATM; Classic Rock KDJK 103.9; Classic Rock KHKK 104.1; Sports KESP 970; Hot AC KHOP 95.1; Adult Contemporary KJOY 99.3; and Rhythmic CHR KWIN 97.7 and Rhythmic CHR KWNN 98.3. The cluster of 8 stations reaches hundreds of thousands of listeners every day. In addition, we reach the entire country with a suite of digital products.
The Account Executive role is to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; close business and meet or exceeds set sales targets.
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For immediate consideration, please visit
https://cumulusmedia.jobs.net/For more information about CUMULUS MEDIA, visit our website at:
https://www.cumulusmedia.com/CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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