Media Planner jobs in Somerville, MA

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Media Planner
  • CitrusAd
  • Quincy, MA FULL_TIME
  • Job Description


    Media Planner with an emphasis on digital media. Works with media planning team to develop and maintain strategic communication plans and media recommendations for a variety of clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time. Some experience is required but we will train the right candidate

    Specific Job Functions

    • Reports directly to the Manager, Media Planning
    • Will work with Sales, CSMs, Adops, Clients and agencies advising and recommending the best media strategy for performance and reach of campaign goals with a focus on annual and quarterly planning
    • Ensures account team and creative team are apprised of changes to the plan
    • Develops and fosters strong relationships with internal team and media partners
    • Evaluates media opportunities and presents media plans and/or POVs clearly in writing and verbally
    • Analyzes web metrics, provides monthly campaign performance reports to clients, and recommends optimizations when appropriate to improve media performance
    • Handles all digital media billing using monthly tracking reports and invoice reconciliation
    • Performs other duties and projects as assigned

    Qualifications

    • 1-2 years of media planning experience in digital media
    • Bachelor’s degree in Marketing, Advertising, Communications or Related Field
    • Highly proficient in Microsoft Office (Outlook, Excel, Powerpoint)
    • An independent self-starter who is self-directed yet also team-oriented
    • Strong project management skills; must be well-organized with ability to multi-task on multiple projects

    Flexible and intuitive personality who can manage complex internal and client relationships


    Additional Information


    About CitrusAd

    CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit citrusad.com.

    When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

    • Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
    • Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
    • DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
    • CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

    Great People Deserve Great Benefits

    We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

    Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

    #LI-AB1

    REF226251S

  • 18 Days Ago

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Media Planner
  • Publicis Groupe
  • Quincy, MA FULL_TIME
  • Job DescriptionMedia Planner with an emphasis on digital media. Works with media planning team to develop and maintain strategic communication plans and media recommendations for a variety of clients ...
  • 14 Days Ago

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Online Media Planner/Buyer
  • Overdrive Interactive
  • Allston, MA FULL_TIME
  • Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services that truly represent the model of what most agencies are striving to be...
  • 9 Days Ago

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ATL Media Planner
  • Publicis Groupe
  • Sandton, MA FULL_TIME
  • Company DescriptionStarcomAre you ready to shine?Who we are:We are the human experience companyWe create experiences people love and actions brands need.When we combine our deep understanding of peopl...
  • 9 Days Ago

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Media Analyst
  • Gupta Media
  • Boston, MA FULL_TIME
  • Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live event...
  • 6 Days Ago

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Social Media Manager
  • Gupta Media
  • Boston, MA FULL_TIME
  • Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic socia...
  • Just Posted

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0 Media Planner jobs found in Somerville, MA area

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Media Buyer, Paid Social
  • Havas Edge
  • Boston, MA
  • Social Media ad spend is increasingly essential amongst performance marketing advertising. As a Media Buyer, Paid Social...
  • 3/28/2024 12:00:00 AM

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Internal Communications Manager
  • Triumvirate Environmental
  • Somerville, MA
  • Internal Communications Manager Triumvirate Environmental, one of the largest environmental services firms in North Amer...
  • 3/28/2024 12:00:00 AM

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Sr. Manager, DTC & Lifecycle Marketing
  • 24 Seven Talent
  • Newton, MA
  • Sr. Manager, DTC & Lifecycle Marketing (Parental Leave Coverage – as early as March 15 to OCT 31) Our client is in searc...
  • 3/27/2024 12:00:00 AM

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Communications and Development Coordinator
  • HomeStart
  • Boston, MA
  • The Communications and Development Coordinator is a key member of HomeStart’s Development Team and reports directly to t...
  • 3/27/2024 12:00:00 AM

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Media Director, Health Media
  • Havas Edge
  • Boston, MA
  • The Media Director, Health Media is a key member of the Health Media team and is responsible for delivering smart, innov...
  • 3/27/2024 12:00:00 AM

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Videographer
  • Oblates of the Virgin Mary
  • Boston, MA
  • Videographer We are actively recruiting for a Videographer in the Boston area. *Please submit Cover Letter and portfolio...
  • 3/26/2024 12:00:00 AM

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Financial Services Writer
  • BackBay Communications
  • Boston, MA
  • Financial Services Writer, Asset Management – BackBay Communications – Boston BackBay Communications, an award-winning i...
  • 3/26/2024 12:00:00 AM

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PR Specialist
  • Devo
  • Boston, MA
  • Devo, the cloud-native logging and security analytics company, empowers security and operations teams to maximize the va...
  • 3/26/2024 12:00:00 AM

According to the United States Census Bureau, Somerville has a total area of 4.2 square miles (11 km2), of which 4.1 square miles (11 km2) is land and 0.1 square miles (0.26 km2) (2.61%) is water. Somerville is bordered by the cities of Cambridge, Medford, Everett, Arlington and the Boston neighborhood of Charlestown. It is located on the west bank of the Mystic River. Millennia ago, glaciation left a series of drumlins running west to east across the landscape of what would become Somerville. These ridges would later become known as the "Seven Hills" of Somerville (like many other cities clai...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$70,196 to $93,949
Somerville, Massachusetts area prices
were up 2.5% from a year ago

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