Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
CUMULUS MEDIA | MELBOURNE, FL in a related digital or broadcast field. The role of the Multi Media Account Manager is to maximize revenue opportunities by assisting our multi-platform sales team with the sales and execution of complementary digital products under the Cumulus C-Suite umbrella as well as the market’s/stations’ own assets (email, website, app, streaming, podcasts, video and social).
CUMULUS | MELBOURNE, FL has three FM stations in the Melbourne, FL metro area: Country station NASH-FM 102.7; Top 40 107.1 WAOA-FM; Classic Rock WROK-FM. In addition, we have one AM station, 1560 The Fan. We strive to hire passionate, driven, resourceful, problem solvers. Melbourne Florida and Brevard County is the largest county in the state, 70 miles along I-95 north and south. Its communities include Palm Bay, Melbourne, Melbourne Beach, Viera, Cocoa and Cocoa Beach, Port Canaveral, Cape Canaveral and Titusville. The space coast and our stations are a short drive to Orlando, Daytona Beach and West Palm. We launch rockets and ride the waves. It’s summer all year and our stations, programming and promotions reflect that.
This individual will integrate digital products and services into our robust radio asset offerings and identify innovative ways to meet the marketing needs of new and existing clients. This is a leadership position and will be responsible for collaboratively working with the market’s overall sales and market leadership, coaching fellow sales team members on effectively selling our suite of digital products.
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For immediate consideration, please visit
https://www.cumulusmedia.com/careers/For more information about CUMULUS MEDIA, visit our website at:
https://www.cumulusmedia.com/CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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