Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Location:FL-Miami
Job Title: Media Consultant - Miami Radio
Do you have a drive to win in a Sales environment?
Do you have a passion for helping local businesses grow through effective advertising?
Then this is the job for you! Cox Media Group Miami Radio is looking to add a Media Sales Consultant to their team.
At Cox Media Group (CMG), our Media Consultants (MCs) prospect for new business, build innovative cross platform advertising solutions, execute effective marketing campaigns, and establish strong relationships and business partnerships in the community. All this, in one of the most enjoyable media environments around.
Our MCs report directly to the Integrated Sales Manager (ISM) for guidance, support, professional development and accountability. Our MCs collaborate with our Sales Support Teams to leverage data that identifies consumer insights, sales strategy and execution plans for cross platform (audio and digital) campaigns. With an internal advertising fulfillment team our MCs have a firsthand look at their campaigns and can optimize in real time. At CMG we provide the tools and support for the mutual success of our sales staff and clients alike.
About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG,visit
Req #:947 #LI-Onsite
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