Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Position Overview:
The Assistant Media Planner assists in the day-to-day stewarding of media activity on assigned accounts. They support the planning, buying, campaign implementation, and maintenance of traditional and digital media programs
Skills and Qualifications:
About Mediasmith:
We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple.
Headquartered in Oakland, CA, we are a distributed (remote) workforce with staff in major metros throughout the country including Chicago, Dallas, Los Angeles, Minneapolis, New York, and San Francisco. We have offices in Oakland and NY and staff has access to all WeWork offices globally.
Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a pleasant and very casual environment. We are only able to respond to candidates selected for interviews.
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